Data & Analytics Manager - Lead Insights & Growth

Publicis Groupe; Chicago (IL); On-site; USD 89,000 - 127,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability protection

401K program

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Digitas, the Data & Analysis team, seeks a Manager to lead a group of analysts and deliver data-driven recommendations that propel client growth. You will oversee campaigns, site optimization, and testing strategies designed to surpass client goals.

You will present strategic insights across channels, collaborate with internal partners to optimize budgets and programs, and stay ahead of industry trends including AI tools to enhance marketing impact.

Qualifications

• 5-7 years of analytics or strategy in an advertising/tech setting.
• Experience managing a team.
• Strong analytical, critical thinking, and problem solving skills.
• Experience with modern statistical learning methods (regression, classification, supervised/unsupervised).
• Knowledge of digital data technologies (DMPs, Google Analytics, pixel tracking, site tagging).
• A four-year college degree; advanced degree is a plus.
• Passion for online advertising and digital trends.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with prompt-based interaction and AI tools (e.g., ChatGPT, Gemini, DALL·E).

Responsibilities

• Lead a team of analysts to drive client growth and ROI.
• Provide strategic data-driven recommendations across channels.
• Collaborate with internal partners to optimize campaigns and measurement.
• Present findings to clients and stakeholders.
• Stay current on industry trends and new data opportunities.
• Foster data-driven ideation to support Marketing activities.

Skills

Team leadership

Analytics

Statistical learning

Digital analytics tools

Google Analytics

Online advertising

Generative AI tools

Critical thinking

Education

Bachelor’s degree

Advanced degree a plus

Tools

DMPs

Google Analytics

Digital pixel tracking

Site tagging

Job description

Digitas, the Data & Analysis team, seeks a Manager to lead a group of analysts and deliver data-driven recommendations that propel client growth. You will oversee campaigns, site optimization, and testing strategies designed to surpass client goals.

You will present strategic insights across channels, collaborate with internal partners to optimize budgets and programs, and stay ahead of industry trends including AI tools to enhance marketing impact.