Data & Analytics Manager - Growth & ROI

Digitas North America; Chicago (IL); On-site; USD 89,000 - 127,000; Full time

Job summary

Digitas North America in Chicago seeks a Manager for the Data & Analysis team to lead analysts and senior analysts, delivering strategic data-driven insights to drive client goals across brand campaigns, acquisition, site optimization and testing.

You will collaborate with internal partners to optimize budgets, stay ahead of industry trends, and foster innovation in marketing data usage across Media, Creative, CRM and eCommerce.

Qualifications

• 5-7 years of analytics or strategy experience in an advertising agency, management consulting, or ad tech.
• Experience managing a team and driving data-driven recommendations.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience with modern statistical learning methods (regression, classification, supervised/unsupervised).
• Knowledge of digital data technologies (DMPs, Google Analytics, pixel tracking, site tagging).
• A four-year college degree; advanced degree is a plus.
• Passion for online advertising and emerging trends in the digital landscape.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with prompt-based interaction and generative AI tools is a plus.

Responsibilities

• Provide and present strategic data-driven recommendations across channels to improve ROI.
• Build effective marketing strategies with internal partners to optimize budgets.
• Lead a team of Analysts and Senior Analysts with regular client reporting.
• Serve as a client and internal resource on industry trends and analytical tools.
• Evaluate new online and offline data opportunities and technologies.
• Foster creative thinking on how to use data to solve business challenges across Marketing activities.

Skills

Analytics

Team management

Statistical learning

Digital data tech

Online advertising

Prompt-based AI

Education

Bachelor's degree

Advanced degree preferred

Tools

Google Analytics

Digital pixel tracking

Site tagging

Job description

Digitas North America in Chicago seeks a Manager for the Data & Analysis team to lead analysts and senior analysts, delivering strategic data-driven insights to drive client goals across brand campaigns, acquisition, site optimization and testing.

You will collaborate with internal partners to optimize budgets, stay ahead of industry trends, and foster innovation in marketing data usage across Media, Creative, CRM and eCommerce.