Data & Analytics Manager — AI-Driven Insights Leader

Publicis Groupe; Plano (TX); On-site; USD 89,000 - 127,000; Full time

Job summary

Digitas, part of Publicis Groupe Constellation, is seeking a Manager of Data and Analysis to drive data strategies for a major account, leveraging analytics to inform media strategy and uncover insights.

In this fast-paced, collaborative role you will lead data projects, advance attribution, and explore AI-driven ideation while partnering with audience, insights, data platforms, and performance analytics teams.

Join a culture that values fearless, inventive collaboration and continuous learning.

Qualifications

• 4+ years of experience in ad/media research and analytics.
• Understanding of statistical best practices for testing and reporting.
• Excellent organization and communication skills, both written and verbal.
• Ability to work both independently and collaboratively.
• Experience with clean rooms and/or publisher analytics environments.
• Demonstrate critical thinking and problem-solving abilities.
• Self-motivated, willing and able to learn in a fast-paced environment.
• Experience developing AI agents.

Responsibilities

• Contribute to client data strategy across lines of business to expand use and capabilities of data and analytics
• Investigate future proofing strategies across the marketing technology landscape including evaluating vendors and developing supporting materials
• Expand attribution capabilities using advanced modeling techniques and data sharing including providing use cases and guidance
• Provide guidance and goals for overall partner integrations including data clean rooms and identifying first party data expansion opportunities
• Lead data strategy projects including internal and external client communications using verbal and written communication to further product ownership
• Utilize AI for development of ideation, use cases and support in data sharing practices
• Develop publisher analytics environment and clean room analyses with impactful insights and thoughtful recommendations developed based on data investigation and collaboration with marketing teammates
• Develop testing recommendations for the implementation of new technology and collaborate with teams to set up test end-to-end
• Support data teams including audience and insights, data science, data platforms and performance analytics

Skills

Ad/Media research

Analytics

Statistical methods

Communication skills

Independent and collaborative work

AI agent development

Tools

Clean rooms

Publisher analytics environments

Job description

Digitas, part of Publicis Groupe Constellation, is seeking a Manager of Data and Analysis to drive data strategies for a major account, leveraging analytics to inform media strategy and uncover insights.

In this fast-paced, collaborative role you will lead data projects, advance attribution, and explore AI-driven ideation while partnering with audience, insights, data platforms, and performance analytics teams.

Join a culture that values fearless, inventive collaboration and continuous learning.