Data & Analytics Strategy Director – Media

Publicis Groupe; Atlanta (GA); On-site; USD 112,000 - 154,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401K

Paid time off

Parental and family care leave

Job summary

Publicis Groupe's Digitas in Atlanta seeks an Associate Director to bridge data, media performance and business strategy. Translate complex data into actionable insights that drive smarter marketing decisions across PESO and paid media.

You will lead analyses, forecast models and client presentations, mentoring analysts and partnering with cross-functional teams to optimize media investments and strategic outcomes.

Qualifications

• 7-9 years of experience in analytics, data strategy, media measurement or marketing analytics within an advertising agency, management consulting company or ad tech environment.
• Strong understanding of the paid media ecosystem, with previous experience partnering closely with paid media teams.
• Experience interpreting Marketing Mix Modeling (MMM) results and translating findings into actionable media optimization recommendations.
• Familiarity with brand lift studies, campaign measurement and other methodologies used to evaluate marketing effectiveness.
• Strong Excel skills, including forecasts, data analysis and building analytical models.

Responsibilities

• Serving as a trusted strategic partner to clients, developing close working relationships and providing a blend of agency expertise and consultative guidance.
• Partnering with paid media teams to evaluate campaign performance, measurement results and opportunities to optimize media investments.
• Analyzing Marketing Mix Modeling (MMM) results and translating findings into actionable insights and recommendations.
• Interpreting brand lift studies and other measurement outputs to identify opportunities for improvement.
• Developing forecasts, projections and analytical models using Excel to support media planning and strategic decisions.
• Leading client presentations and communicating analytical findings and recommendations to senior stakeholders.
• Mentoring analysts and coordinating across PESO ecosystem to deliver integrated solutions.

Skills

Analytics

Data strategy

Media measurement

Marketing analytics

Excel forecasting

Client relationships

Team mentoring

Strategic storytelling

Self-starter

Education

Four-year college degree

Advanced degree (plus)

Tools

Excel

Job description

Publicis Groupe's Digitas in Atlanta seeks an Associate Director to bridge data, media performance and business strategy. Translate complex data into actionable insights that drive smarter marketing decisions across PESO and paid media.

You will lead analyses, forecast models and client presentations, mentoring analysts and partnering with cross-functional teams to optimize media investments and strategic outcomes.