Digital Media Lead — Strategy & Performance

Publicis Groupe; Boston (MA); On-site; USD 97,000 - 149,000; Full time

Job summary

Publicis Groupe’s Digitas seeks an Associate Director to lead a campaigns team, oversee daily workflow, QA, and performance against client KPIs. You will collaborate with strategy and media teams to shape plans, communicate complex precision concepts to leadership, and drive continuous improvement.

Six to nine years in display/video buying, strong programmatic knowledge, and proven management are essential. A four-year degree and willingness to travel complete the profile.

Qualifications

• Six to nine years of deep experience in display and video media buying.
• In-depth understanding of media planning and programmatic buying; experience with GMP, The Trade Desk, or similar platforms.
• Proven experience overseeing three or more reports in an account management/client services team.
• Strong fluency with the digital media ecosystem and the media buying process.
• A four-year college degree.

Responsibilities

• Directing and managing the daily workflow of all client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
• Interfacing with media strategy teams to build strategic campaign plans and deliver new solutions.
• Reviewing client deliverables for quality and viability of recommendations.
• Developing and maintaining quality control procedures for campaign implementations.
• Monitoring and reporting on campaign performance.
• Participating in forecasting exercises for senior management.

Skills

Display & video media buying

Media planning

Programmatic buying

People management

Analytical thinking

Communication & writing

Presentation skills

Travel willingness

AI tools familiarity

Education

Four-year college degree

Tools

Google Marketing Platform

TheTradeDesk

Job description

Publicis Groupe’s Digitas seeks an Associate Director to lead a campaigns team, oversee daily workflow, QA, and performance against client KPIs. You will collaborate with strategy and media teams to shape plans, communicate complex precision concepts to leadership, and drive continuous improvement.

Six to nine years in display/video buying, strong programmatic knowledge, and proven management are essential. A four-year degree and willingness to travel complete the profile.