Associate Director - Digital Media Strategy & Performance

Digitas North America; New York (NY); On-site; USD 97,000 - 149,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas North America is seeking an Associate Director to lead campaign management for major brands, oversee a team, and drive performance aligned to client KPIs. You will shape media strategy, ensure best practices, and partner with cross-functional groups to deliver compelling results.

You will mentor staff, manage daily workflows, and communicate complex precision concepts clearly to leadership, while maintaining a client-first approach and strong analytical mindset.

Qualifications

• Six to nine years of experience in display and video media buying.
• Deep understanding of media planning and programmatic buying.
• Experience overseeing multiple reports in an account management/client services team.
• Strong communication and writing skills.
• Willingness to travel as needed.
• Four-year college degree.

Responsibilities

• Directing and managing the daily workflow of all Digitas client campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps.
• Interfacing with media strategy teams to build strategic campaign plans, communicate recommendations, and identify and deliver new solutions in a collaborative fashion.
• Reviewing client deliverables for quality, ensuring that recommendations and work products are sound and viable.
• Owning development and review of strategic proposals, coordinating across teams to account for all inputs and providing pressure testing through a client lens when needed.
• Assuming accountability and ownership of campaign execution for assigned client accounts.
• Developing and maintaining quality control procedures for campaign implementations.
• Understanding and communicating our value proposition, technology, and processes related to the growth of agency accounts.
• Monitoring and reporting on campaign performance.
• Participating in forecasting exercises for senior management.
• Adopting account management and program management best practices.
• Supporting training and development of team members.
• Participating in sessions to share new strategies for optimizing performance.
• Encouraging teamwork and collaboration.

Skills

Display & video buying

Media planning

Programmatic buying

People management

Client services

Analytical thinking

Communication & writing

Presentations to leadership

Travel willingness

Four-year college degree

Education

Bachelor's degree or equivalent

Tools

Google Marketing Platform

TheTradeDesk

Other buying platforms

Job description

Digitas North America is seeking an Associate Director to lead campaign management for major brands, oversee a team, and drive performance aligned to client KPIs. You will shape media strategy, ensure best practices, and partner with cross-functional groups to deliver compelling results.

You will mentor staff, manage daily workflows, and communicate complex precision concepts clearly to leadership, while maintaining a client-first approach and strong analytical mindset.