Data & Analytics Manager — Growth, Insights, Flexible Time Off

Publicis Groupe; Boston (MA); On-site; USD 89,000 - 136,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, a Publicis Groupe agency in Boston, seeks a Manager for the Data & Analysis team to drive data-driven growth for clients. You will lead analysts, deliver strategic insights, and partner with teams across marketing, media, and eCommerce to optimize campaigns and ROI.

You should have 5–7 years in analytics/strategy within advertising or related fields, with a passion for digital trends and a proven ability to deliver across fast-paced environments.

Qualifications

• 5–7 years of analytics or strategy experience in an advertising/agency/consulting environment.
• Experience managing a team.
• Strong analytical, critical thinking, and problem-solving skills.
• Experience with modern statistical learning methods (regression, classification, supervised/unsupervised learning).
• Knowledge of digital data technologies (DMPs, Google Analytics, site tagging).
• A four-year college degree; advanced degree is a plus.
• Passion for online advertising and emerging digital trends.
• Ability to thrive in a fast-paced, deadline-driven environment.
• Familiarity with prompt-based interaction and generative AI tools (ChatGPT, Gemini, DALL·E, Midjourney) is a plus.

Responsibilities

• Provide strategic data-driven recommendations across channels to improve ROI.
• Lead a team of Analysts and Senior Analysts through regular client reporting.
• Collaborate with internal partners to optimize client budgets and programs.
• Stay informed on industry trends and analytical tools used in marketing measurement.
• Evaluate new data opportunities and sources to support campaigns.
• Support cross-functional Marketing activities (Media, Creative, CRM, eCommerce).

Skills

Analytical thinking

Team leadership

Critical thinking

Problem solving

Advertising knowledge

Communication

Education

Bachelor's degree

Advanced degree

Tools

Google Analytics

Digital tagging

DMPs

AI tools

Job description

Digitas, a Publicis Groupe agency in Boston, seeks a Manager for the Data & Analysis team to drive data-driven growth for clients. You will lead analysts, deliver strategic insights, and partner with teams across marketing, media, and eCommerce to optimize campaigns and ROI.

You should have 5–7 years in analytics/strategy within advertising or related fields, with a passion for digital trends and a proven ability to deliver across fast-paced environments.