Analytics Manager, Website & Cross-Channel Insights

Digitas North America; Plano (TX); On-site; USD 89,000 - 121,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Job summary

Digitas North America is seeking a Manager of Data Science & Analytics to lead website analytics and connect site performance with the broader cross-channel journey. You will guide two direct reports, develop their analytical capabilities, and deliver high-quality insights to inform decisions across media, promotions, product launches, and consumer behavior.

The role requires strategic thinking, excellent communication, and the ability to translate complex data into actionable recommendations

Qualifications

• 5+ years of experience in digital analytics, marketing analytics, web analytics, or a related discipline.
• Previous experience managing, mentoring, or developing analysts.
• Ability to synthesize multiple data sources and turn findings into a cohesive business narrative.
• Excellent written and verbal communication skills, particularly for translating analytics to non-technical and senior audiences.
• Strong understanding of digital customer journeys, website and e-commerce measurement, marketing channels, and conversion funnels.

Responsibilities

• Lead strategic analytics and storytelling to translate analyses into a cohesive business narrative.
• Connect website performance to broader marketing and consumer ecosystems across channels.
• Oversee two direct reports, guiding their work and developing analytical capabilities.
• Present findings and recommendations confidently to senior stakeholders and respond to follow-ups.
• Partner with strategy, media, experience, and other analytics teams to connect insights across disciplines.
• Balance stakeholder needs with analytical rigor, team capacity, and effort required to deliver meaningful insights.

Skills

Digital analytics

Marketing analytics

Web analytics

Analytical storytelling

Tools

Adobe Analytics

GA4

Tableau

Power BI

Job description

Digitas North America is seeking a Manager of Data Science & Analytics to lead website analytics and connect site performance with the broader cross-channel journey. You will guide two direct reports, develop their analytical capabilities, and deliver high-quality insights to inform decisions across media, promotions, product launches, and consumer behavior.

The role requires strategic thinking, excellent communication, and the ability to translate complex data into actionable recommendations