Digital Campaign Analyst: Data-Driven Growth

Publicis Groupe; San Francisco (CA); Hybrid; USD 50,000 - 74,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Disability insurance

401K

Job summary

Digitas, a networked experience agency, is seeking an Analyst to manage digital campaigns, optimize performance, and deliver client-ready reporting. You will work across platform buying, publishers, and direct-to-publisher programs while maintaining strong partner relationships.

You will contribute to campaign performance insights, pacing, and QA, ensuring campaigns meet KPIs and timelines, with opportunities to collaborate across the Digitas teams.

Qualifications

• Digital media familiarity or experience in digital roles (internships included).
• Basic knowledge of how digital advertising works and confidently define programmatic.
• Basic knowledge of DSP platforms and active campaign optimization experience is a plus.
• The ability to organize and manage detailed work.
• Strong analytical thinking, problem solving and mathematical skills.
• Excellent communication and writing skills—you’re poised, precise, and kind.
• Advanced MS Excel skills.
• A four-year college degree.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney).

Responsibilities

• Execute, manage, and optimize all digital media campaigns and programs for agency clients, including platform media buying and direct-to-publisher programs, solo or with supervision.
• Develop and maintain relationships with platform and publisher partners; lead meetings and be the main contact for these relationships.
• Handle daily campaign maintenance, including pacing, performance, troubleshooting and optimization.
• Assist in developing client-facing campaign performance reports.
• Contribute to evaluating media offerings and formulating proposals for new opportunities.
• Manage Prisma campaign setup, insertion orders, artifacts, and relevant documentation for launch.
• Traffic campaign tags into platform environments.
• Run daily QA to ensure correct implementation, pacing and performance; daily pacing checks.
• Provide monthly auditing reports and manage bill/pay processes.
• Participate in regular sessions to learn new optimization strategies.
• Demonstrate diligence and attention to detail across campaign lifecycle.
• Coordinate with offshore resources to share analyst responsibilities.

Skills

Digital media familiarity

Analytical thinking

Excel skills

Communication

Organization

AI tools familiarity

Programmatic advertising

Bachelor’s degree

Education

Bachelor’s degree

Tools

Excel

Job description

Digitas, a networked experience agency, is seeking an Analyst to manage digital campaigns, optimize performance, and deliver client-ready reporting. You will work across platform buying, publishers, and direct-to-publisher programs while maintaining strong partner relationships.

You will contribute to campaign performance insights, pacing, and QA, ensuring campaigns meet KPIs and timelines, with opportunities to collaborate across the Digitas teams.