CRM Operations Lead — Admissions & Enrollment

Towson; Fayetteville (AR); Hybrid; USD 58,000 - 78,000; Full time

Job summary

University of Arkansas seeks an Assistant Director of CRM Operations in Communications and Information Technology to lead CRM development and support for Admissions. The role focuses on Slate-based workflows, event forms, and web portals, coordinating with Enrollment Services and campus partners to improve recruitment analytics.

Responsibilities include training, documentation, and vendor coordination for SMS services, with a strong emphasis on reliable operations and cross-functional

Qualifications

• Bachelor's degree from an accredited institution with a focus in information systems, operations management, computer science, data analytics, educational technology, communications, or related field.
• At least 2 years’ experience operating CRM or related systems.
• Experience developing marketing or informational content for web and digital media.
• Knowledge of Slate CRM (preferred)
• Intermediate to advanced SQL database design
• Experience with HTML/CSS and web development principles
• Experience with SMS management systems
• Demonstrated experience in process documentation and user training
• Experience in agile development environments and user testing

Responsibilities

• Serve as SME for the Office of Admissions’ CRM (Slate) operations and related tooling.
• Develop and support CRM-based tools used by Admissions and campus partners.
• Validate queries and reports and support marketing analytics.
• Coordinate vendor services (e.g., SMS messaging) and ongoing CRM improvements.
• Create and maintain training materials and documentation for users.
• Foster collaboration across Enrollment Services and campus units.
• Ensure reliable attendance and professional conduct in daily duties.

Skills

CRM systems

Database management

User training

Digital recruitment

HTML/CSS

Interpersonal collaboration

Education

Bachelor's degree (information systems / related field)

Tools

Slate CRM

SQL

JavaScript

SMS management systems

Job description

University of Arkansas seeks an Assistant Director of CRM Operations in Communications and Information Technology to lead CRM development and support for Admissions. The role focuses on Slate-based workflows, event forms, and web portals, coordinating with Enrollment Services and campus partners to improve recruitment analytics.

Responsibilities include training, documentation, and vendor coordination for SMS services, with a strong emphasis on reliable operations and cross-functional