Assistant Director of Admissions Operations and CRM Strategy (University)

Baptist Memorial Health Care Corporation; Memphis (TN); On-site; USD 70,000 - 90,000; Full time

Job summary

Baptist in Memphis, TN is seeking an Assistant Director of Admissions Operations and CRM Strategy. This role plays a key part in overseeing admissions operations, ensuring effective CRM usage, and aligning technology with enrollment goals.

Candidates should have experience in higher education admissions, strong analytical skills, and the ability to manage complex workflows. This position offers the opportunity to enhance admissions processes and support the student lifecycle.

Qualifications

• Experience managing complex systems, workflows, and data processes.
• Proven ability to train and support staff using technology systems.
• Strong strategic thinking capabilities.

Responsibilities

• Supervise admissions operations staff and manage workflows.
• Lead the development and refinement of admissions processes.
• Ensure CRM is fully leveraged to support recruitment goals.
• Develop comprehensive training materials for staff.

Skills

Experience working with a CRM in higher education admissions

Strong analytical skills

Excellent communication skills

Ability to manage multiple priorities

Tools

Jenzabar

Banner

Job description

Assistant Director of Admissions Operations and CRM Strategy (University)

Memphis, TN, United States

Job Info

• Job Identification 35732
• Job Category COLLEGE
• Business Unit BHSU University
• Department BHSU University

Job Description

Position Summary

The Assistant Director of Admissions Operations and CRM Strategy serves as a key leader within Enrollment Management, responsible for the strategic oversight and execution of admissions operations, systems, and data infrastructure. This role ensures the effective use of the university’s CRM and related technologies to support the full student lifecycle from prospect through enrollment.

Working in close partnership with Admissions leadership, Information Technology, and campus stakeholders, the Assistant Director drives process optimization, data integrity, and system innovation. This position functions as the primary CRM strategist and operational architect for Admissions, aligning technology, workflows, and communication strategies to support enrollment growth and student success.

Key Responsibilities

Leadership and Operations

Serve as a member of the Admissions leadership team, contributing to strategy, planning, and continuous improvement of enrollment operations

Provide day-to-day supervision of admissions operations staff, including workload management, performance development, and team culture

Establish and maintain a service-oriented, solutions-focused operational environment that supports institutional enrollment goals

Lead the development and ongoing refinement of admissions processes to improve efficiency, scalability, and effectiveness

Collaborate with Enrollment Management leadership to align operational strategy with institutional priorities

CRM Strategy and System Management

Serve as the functional lead and primary strategist for the Admissions CRM, ensuring it is fully leveraged to support recruitment, communication, and enrollment goals

Design, implement, and maintain CRM architecture including workflows, communication plans, event management, application processes, and automation

Translate recruitment and enrollment strategies into scalable CRM solutions, including drip campaigns, segmentation, and lifecycle communications

Continuously evaluate and optimize CRM usage to improve engagement, conversion, and operational efficiency

Partner with IT and external vendors to manage system integrations, enhancements, and troubleshooting

Data Integrity and Reporting

Ensure the accuracy, consistency, and integrity of admissions data across all systems

Develop and maintain reports, dashboards, and queries to support real-time decision-making and long-term planning

Analyze enrollment funnel data and provide actionable insights to Admissions leadership

Identify trends, gaps, and opportunities within the recruitment process and recommend data-informed solutions

Oversee data governance practices within Admissions operations

Process Improvement and Innovation

Lead ongoing assessment of admissions workflows, identifying opportunities for automation, simplification, and improved user experience

Develop and maintain comprehensive Standard Operating Procedures for all admissions operations functions

Manage application cycle preparation, including system updates, testing, and launch readiness

Coordinate cross-functional efforts to streamline processes between Admissions, Financial Aid, Registrar, and Marketing

Training and Staff Development

Serve as the primary trainer and resource for CRM and admissions systems across the Enrollment Management team

Develop training materials, documentation, and onboarding resources for new and existing staff

Lead regular training sessions to ensure consistent and effective system usage

Promote a culture of continuous learning and adaptability related to technology and operations

Collaboration and Support

Work closely with Admissions counselors and leadership to support recruitment initiatives through effective system use and communication strategies

Partner with Marketing to ensure alignment between CRM communications and broader messaging strategies

Support admissions events and key enrollment initiatives as needed

Collaborate with institutional stakeholders to ensure seamless integration of admissions processes across the student experience

Qualifications

Required

Experience working with a CRM in higher education admissions or enrollment management

Demonstrated ability to manage complex systems, workflows, and data processes

Strong analytical skills with the ability to translate data into actionable insights

Experience training and supporting staff in the use of technology systems

Preferred

Experience serving as a CRM lead, administrator, or “power user”

Experience with system implementation, optimization, or major upgrades

Familiarity with enrollment management systems such as Jenzabar, Banner, or similar platforms

Knowledge, Skills, and Abilities

Strong strategic thinking with the ability to execute at a high operational level

Deep understanding of enrollment funnels, recruitment strategies, and student lifecycle management

Ability to manage multiple priorities and projects in a fast-paced environment

Excellent communication and collaboration skills across technical and non-technical audiences

High attention to detail with a commitment to data accuracy and process consistency

Problem-solving mindset with a focus on continuous improvement