CRM Operations Lead – Enrollment Campaigns

UMA; Orono (ME); Hybrid; USD 55,000 - 64,000; Full time

Job summary

The University of Maine in Orono, ME is seeking an Assistant Director of CRM Operations to support new student enrollment by configuring and tracking communications in Salesforce and TargetX. The role builds on campus admissions events in Salesforce CRM and related systems, monitoring inquiry data and data imports to support admissions teams.

The position also provides backup for the director when needed and collaborates with Marketing & Communications.

Qualifications

• Bachelor’s degree and experience with large administrative databases.
• Demonstrated written and oral communication skills.
• Recent and demonstrated experience with query writing and email communication (drip) campaigns.
• Ability to work with multiple projects and deadlines simultaneously.
• Demonstrated ability to work independently and in collaborative teams.
• Technical skills: scripting in either Microsoft Excel or Google Sheets; experience with CRM.
• Experience in building queries or programming in SQL and HTML.
• Experience with multi-faceted communication plans (preferably in higher education contexts).

Responsibilities

• (No specific responsibilities listed in the HTML beyond general CRM operations.)

Skills

CRM systems

Query writing

Email campaigns

Project management

Independent work

Collaboration

Spreadsheet scripting

CRM data handling

Education

Bachelor’s degree

Experience with large administrative databases

Tools

SQL

HTML

Power BI (preferred)

PeopleSoft/PS Campus Solutions (preferred)

Job description

The University of Maine in Orono, ME is seeking an Assistant Director of CRM Operations to support new student enrollment by configuring and tracking communications in Salesforce and TargetX. The role builds on campus admissions events in Salesforce CRM and related systems, monitoring inquiry data and data imports to support admissions teams.

The position also provides backup for the director when needed and collaborates with Marketing & Communications.