CRM Operations Lead - Admissions Campaigns

University-of-Main; Orono (ME); On-site; USD 55,000 - 64,000; Full time

Job summary

The University of Maine seeks an Assistant Director of CRM Operations to configure and track communication campaigns within Salesforce and TargetX, support on-campus admissions events in Salesforce CRM, and monitor inquiry and counselor data to inform outreach strategies.

This role also serves as a backup for the admissions director when needed, coordinating with Admissions Operations and Marketing & Communications, and ensuring timely data imports and reporting to support enrollment goals in a

Qualifications

• Bachelor’s degree required and experience with large administrative databases.
• Strong written and oral communication skills.
• Experience with query writing and campus communication drip campaigns.
• Ability to manage multiple projects and deadlines.
• Ability to work independently and in teams.

Skills

CRM experience

SQL & HTML

Campaign automation

Spreadsheet scripting

Communication

Project management

Education

Bachelor’s degree

Master’s degree preferred

Tools

Salesforce

TargetX

PeopleSoft PS Campus Solutions

Power BI

Job description

The University of Maine seeks an Assistant Director of CRM Operations to configure and track communication campaigns within Salesforce and TargetX, support on-campus admissions events in Salesforce CRM, and monitor inquiry and counselor data to inform outreach strategies.

This role also serves as a backup for the admissions director when needed, coordinating with Admissions Operations and Marketing & Communications, and ensuring timely data imports and reporting to support enrollment goals in a