CRM & Marketing Tech Strategy Leader

beneschlaw; New York (NY); Hybrid; USD 146,000 - 186,000; Full time

Job summary

Benesch seeks a Marketing Technology & CRM Strategy Manager in New York to own the CRM strategy and administration end to end. You will build dashboards, govern data, and drive marketing technology initiatives to strengthen client relationships and firm growth.

The role partners with attorneys, practice groups, IT, and leadership to ensure seamless use of Intapp Deal Cloud and related tools, delivering measurable business development impact.

Qualifications

• Bachelor's degree in marketing, business, communications, information technology or related field.
• 5–7 years of experience in marketing, business development, or CRM/database management within professional services; law firm or AmLaw experience strongly preferred.
• Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and ability to manage administration, data governance, and reporting.
• Proven ability to leverage data to support business development, client relationships, and strategic decision-making.
• Excellent analytical, organizational, and problem-solving skills with attention to detail.
• Strong communication and interpersonal skills; ability to collaborate with attorneys, staff, and leadership.
• Proficiency in Microsoft Office and experience with reporting tools or BI platforms; Entegrata experience a plus.

Responsibilities

• Owns the CRM platform end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization.
• Lead the marketing data strategy and collaborate with IT to align investments with business development priorities.
• Collect, analyze, and interpret client, matter, and market data to identify trends and growth opportunities.
• Design, maintain, and distribute dashboards, reports, and analytics for attorneys and firm leadership.
• Manage vendor relationships for CRM and marketing technology platforms, evaluating new solutions.
• Collaborate with attorneys and client teams to leverage data for stronger client engagement.
• Develop and lead CRM/MarTech adoption programs, including training and metrics tracking.
• Stay current on CRM/marketing tech best practices and define KPIs to measure ROI.

Skills

Data-driven mindset

Analytical skills

Project management

Client relationship management

Communication

Attention to detail

Education

Bachelor's degree in marketing, business, communications, information technology or related field

Tools

Intapp Deal Cloud

Microsoft Excel

BI/reporting tools

Entegrata

Job description

Benesch seeks a Marketing Technology & CRM Strategy Manager in New York to own the CRM strategy and administration end to end. You will build dashboards, govern data, and drive marketing technology initiatives to strengthen client relationships and firm growth.

The role partners with attorneys, practice groups, IT, and leadership to ensure seamless use of Intapp Deal Cloud and related tools, delivering measurable business development impact.