CRM & MarTech Strategy Lead — Data-Driven Growth

Benesch, Friedlander, Coplan & Aronoff; Chicago (IL); Hybrid; USD 125,000 - 159,000; Full time

Benefits offered by this job

Hybrid schedule

Discretionary bonus

Comprehensive benefits package

Job summary

Benesch, Friedlander, Coplan & Aronoff in Chicago is seeking a Marketing Technology & CRM Strategy Manager to own the CRM strategy and implement marketing technology initiatives across the firm.

You will manage the Intapp Deal Cloud platform end to end, collaborate with attorneys, practice groups, IT and leadership, and translate data into insights that drive business development and client service. The role is hybrid with flexible work options.

Qualifications

• Bachelor's degree in marketing, business, or related field required.
• 5–7 years of experience in marketing, business development, or CRM/database management within professional services; AmLaw experience preferred.
• Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and ability to manage administration, governance, and reporting.
• Proven experience in leveraging data to support business development, client relationship management, and strategic decision-making.
• Excellent analytical, organizational, and problem-solving skills with attention to detail.
• Strong communication and interpersonal skills; able to collaborate with attorneys, staff, and leadership.

Responsibilities

• Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization.
• Collects, analyzes, and interprets client, matter, and market data to identify trends, cross-selling opportunities, and growth prospects.
• Designs, maintains, and distributes dashboards, reports, and analytics that provide attorneys and firm leadership with actionable insights.
• Manages vendor relationships as primary liaison for CRM, data enrichment, and marketing technology platforms.
• Collaborates with attorneys and client teams to leverage data and relationship intelligence to strengthen client engagement.
• Partners with marketing directors and finance to ensure seamless uses of Intapp Deal Cloud and marketing technologies across the firm.
• Supports RFPs, pitches, and client presentations with data-driven insights, relationship mapping, and client intelligence.
• Develops and leads formal CRM and MarTech adoption programs, including training, documentation, change management, and usage metrics tracking.
• Stays current on CRM and marketing technology best practices, recommending enhancements that increase efficiency and impact.
• Defines success metrics, adoption KPIs, and reporting frameworks to measure ROI and CRM/marketing technology investments.

Skills

Analytical thinking

Communication

Project management

Collaboration

Education

Bachelor's degree in marketing, business, communications, information technology or related field

Tools

Intapp Deal Cloud

Excel

Reporting tools

Job description

Benesch, Friedlander, Coplan & Aronoff in Chicago is seeking a Marketing Technology & CRM Strategy Manager to own the CRM strategy and implement marketing technology initiatives across the firm.

You will manage the Intapp Deal Cloud platform end to end, collaborate with attorneys, practice groups, IT and leadership, and translate data into insights that drive business development and client service. The role is hybrid with flexible work options.