CRM & MarTech Strategy Leader - Hybrid

Benesch Law; Cleveland (OH); Hybrid; USD 117,000 - 149,000; Full time

Job summary

Benesch Law in Cleveland seeks a Marketing Technology & CRM Strategy Manager to own the CRM (Intapp Deal Cloud), data governance, and the firm’s marketing technology roadmap. You will build dashboards, drive adoption, and turn data into actionable insights that strengthen client relationships and business development.

Collaborating with attorneys, practice groups, IT, and leadership, you’ll lead onboarding and training, manage vendor relationships, and push for innovative marketing tech

Qualifications

• Bachelor's degree in marketing, business, communications, information technology or related field required.
• 5–7 years of experience in marketing, business development, or CRM/database management within professional services; law firm or AmLaw experience strongly preferred.
• Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and demonstrated ability to manage system administration, data governance, and reporting.
• Proven experience in leveraging data to support business development, client relationship management, and strategic decision-making.
• Excellent analytical, organizational, and problem-solving skills, with attention to detail and accuracy.
• Strong communication and interpersonal skills; ability to collaborate effectively with attorneys, staff, and leadership.

Responsibilities

• Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization.
• Collects, analyzes, and interprets client, matter, and market data to identify trends and growth prospects.
• Designs, maintains, and distributes dashboards, reports, and analytics for attorneys and firm leadership.
• Manages vendor relationships for CRM, data enrichment, and marketing technology platforms.
• Collaborates with attorneys and client teams to leverage data and relationship intelligence.
• Partners with marketing directors and finance to ensure seamless Use of Intapp Deal Cloud and martech across the firm.
• Supports RFPs, pitches, and client presentations with data-driven insights and client intelligence.
• Develops CRM and MarTech adoption programs, including training, documentation, and metrics tracking.

Skills

Data-driven mindset

Client-service orientation

Project management

Strong communication

Education

Bachelor's degree in related field

Tools

Intapp Deal Cloud

Microsoft Office

BI/reporting tools

Job description

Benesch Law in Cleveland seeks a Marketing Technology & CRM Strategy Manager to own the CRM (Intapp Deal Cloud), data governance, and the firm’s marketing technology roadmap. You will build dashboards, drive adoption, and turn data into actionable insights that strengthen client relationships and business development.

Collaborating with attorneys, practice groups, IT, and leadership, you’ll lead onboarding and training, manage vendor relationships, and push for innovative marketing tech