Marketing Technology & CRM Strategy Lead (Hybrid)

Benesch Law; Columbus (OH); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Benesch Law in Columbus seeks a Marketing Technology & CRM Strategy Manager to lead end-to-end CRM strategy on Intapp Deal Cloud, build dashboards, and translate data into actionable business insights for the growth of the firm.

You will partner with marketing, IT and finance to ensure adoption, governance and ROI across marketing technology platforms while supporting business development and client engagement in a hybrid work environment.

Qualifications

• Bachelor's degree in marketing, business, communications or IT.
• 5–7 years in marketing, business development or CRM in professional services.
• Strong CRM knowledge incl. Intapp Deal Cloud and data governance.
• Proven ability to leverage data for business development and strategic decisions.
• Excellent analytical, organizational and communication skills.

Responsibilities

• Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization.
• Collects, analyzes, and interprets client, matter, and market data to identify trends, cross-selling opportunities, and growth prospects.
• Designs, maintains, and distributes dashboards, reports, and analytics for attorneys and firm leadership.
• Manages vendor relationships for CRM, data enrichment, and marketing tech platforms.
• Collaborates with attorneys and client teams to leverage data and relationship intelligence.
• Partners with marketing directors and finance to ensure seamless use of CRM and MarTech.
• Supports RFPs, pitches, and client presentations with data-driven insights.
• Develops and leads CRM/MarTech adoption programs with training and metrics.
• Stays current on CRM/marketing tech practices and recommends enhancements.
• Defines success metrics, adoption KPIs, and ROI reporting for CRM investments.

Skills

CRM strategy

Data analysis

Stakeholder collaboration

Project management

Education

Bachelor's degree in marketing, business, communications, information technology or related field

Tools

Intapp Deal Cloud

CRM platforms

Power BI

Excel

Job description

Benesch Law in Columbus seeks a Marketing Technology & CRM Strategy Manager to lead end-to-end CRM strategy on Intapp Deal Cloud, build dashboards, and translate data into actionable business insights for the growth of the firm.

You will partner with marketing, IT and finance to ensure adoption, governance and ROI across marketing technology platforms while supporting business development and client engagement in a hybrid work environment.