End-to-End CRM & Marketing Tech Lead (Hybrid)

Benesch Law; Chicago (IL); Hybrid; USD 125,000 - 159,000; Full time

Job summary

Benesch Law in Chicago is seeking a Marketing Technology & CRM Strategy Manager to own the CRM platform end-to-end, lead data governance, and create dashboards that inform business development and client engagement.

The ideal candidate has 5–7 years in marketing or CRM within professional services, strong analytics, and excellent communication. You will partner with marketing, finance, and attorneys to translate data into strategic insight and drive adoption of marketing tech across the firm.

Qualifications

• Bachelor's degree in marketing, business, communications, information technology or related field.
• 5–7 years of experience in marketing, business development, or CRM/database management within professional services; law firm or AmLaw experience strongly preferred.
• Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and demonstrated ability to manage system administration, data governance, and reporting.
• Proven experience in leveraging data to support business development, client relationship management, and strategic decision-making.
• Excellent analytical, organizational, and problem-solving skills, with attention to detail and accuracy.
• Strong communication and interpersonal skills; ability to collaborate effectively with attorneys, staff, and leadership.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with reporting tools or business intelligence platforms a plus.
• Experience with Entegrata a plus.

Responsibilities

• Owns the CRM platform (Intapp Deal Cloud) end to end – strategy, administration, configuration, enhancements, data architecture, and ongoing optimization - ensuring it effectively supports business development and client engagement.
• Collects, analyzes, and interprets client, matter, and market data to identify trends, cross-selling opportunities, and growth prospects.
• Designs, maintains, and distributes dashboards, reports, and analytics that provide attorneys and firm leadership with actionable insights.
• Manages the vendor relationships as primary liaison for CRM, data enrichment, and marketing technology platforms, including evaluating new solutions, overseeing contacts, and ensuring alignment with firm needs.
• Collaborates with attorneys and client teams to leverage data and relationship intelligence to strengthen client engagement.
• Partners with marketing directors and finance to ensure seamless uses of Intapp Deal Cloud and marketing technologies across the firm.
• Support RFPs, pitches, and client presentations with data-driven insights, relationship mapping, and client intelligence.
• Develops and leads formal CRM and MarTech adoption programs, including training, documentation, change management, and usage metrics tracking, to drive meaningful adoption, ensure high-quality data, and translate insights into stronger client engagement and business development impact.
• Stays current on CRM and marketing technology best practices, recommending enhancements that increase efficiency and impact.
• Defines success metrics, adoption KPIs, and reporting frameworks to measure the impact of ROI and CRM and marketing technology investments.

Skills

CRM systems

Data governance

Data analysis

Project management

Communication skills

Interpersonal skills

Microsoft Office

Education

Bachelor's degree

Tools

Intapp Deal Cloud

Entegrata

Job description

Benesch Law in Chicago is seeking a Marketing Technology & CRM Strategy Manager to own the CRM platform end-to-end, lead data governance, and create dashboards that inform business development and client engagement.

The ideal candidate has 5–7 years in marketing or CRM within professional services, strong analytics, and excellent communication. You will partner with marketing, finance, and attorneys to translate data into strategic insight and drive adoption of marketing tech across the firm.