CRM & MarTech Strategy Lead

beneschlaw; Columbus (OH); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work flexibility

Job summary

Benesch is seeking a Marketing Technology & CRM Strategy Manager to join our Columbus office. The role is hybrid with work-from-home flexibility and focuses on owning the Intapp Deal Cloud CRM end-to-end, including administration, data governance, and platform roadmap.

You will build dashboards, transform data into insights, and collaborate with attorneys, practice groups, and IT to advance business development and client service.

Qualifications

• Bachelor's degree in marketing, business, communications, information technology or related field required.
• 5–7 years of experience in marketing, business development, or CRM/database management within professional services; law firm or AmLaw experience strongly preferred.
• Strong knowledge of CRM systems (Intapp Deal Cloud preferred) and demonstrated ability to manage system administration, data governance, and reporting.
• Proven experience in leveraging data to support business development, client relationship management, and strategic decision-making.
• Excellent analytical, organizational, and problem-solving skills, with attention to detail and accuracy.
• Strong communication and interpersonal skills; ability to collaborate effectively with attorneys, staff, and leadership.
• Experience with Entegrata a plus.

Responsibilities

• Owns the CRM platform end-to-end—strategy, administration, configuration, and optimization.
• Collects, analyzes, and interprets client, matter, and market data to identify trends and growth opportunities.
• Designs and distributes dashboards and analytics for attorneys and leadership.
• Manages vendor relationships for CRM, data enrichment, and MarTech platforms.
• Collaborates with attorneys to leverage data for client engagement.
• Partners with marketing and finance to optimize Intapp Deal Cloud usage.
• Supports RFPs and client pitches with data-driven insights.
• Leads CRM and MarTech adoption programs with training and metrics.
• Keeps current with CRM/MarTech best practices.
• Defines KPIs and reporting frameworks for ROI and adoption.

Skills

Data-driven mindset

Client-service orientation

Project management

Strong communication

Analytical skills

CRM data governance

Data-driven decision-making

Education

Bachelor's degree in marketing, business, or related field

Tools

Intapp Deal Cloud

Microsoft Office

Entegrata

Job description

Benesch is seeking a Marketing Technology & CRM Strategy Manager to join our Columbus office. The role is hybrid with work-from-home flexibility and focuses on owning the Intapp Deal Cloud CRM end-to-end, including administration, data governance, and platform roadmap.

You will build dashboards, transform data into insights, and collaborate with attorneys, practice groups, and IT to advance business development and client service.