CRM Marketing Lead: Personalization & Lifecycle Campaigns

EXL; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

EXL is seeking a passionate CRM Marketing leader to drive the full lifecycle from strategy to campaign execution, measurement, and optimization. You will collaborate with Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies to build effective, scalable campaigns across channels.

The role requires 4+ years in CRM Marketing or Marketing Automation, strong HTML editing skills, proficiency with Photoshop, and a deep understanding of KPIs and A/B testing.

Qualifications

• Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience.
• Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools (Movable Ink preferred), SMS Platforms (Attentive preferred).
• HTML editing and working knowledge required to be able to make edits to templates.
• Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
• Proficiency in Photoshop.

Responsibilities

• Drive product, contact and creative strategies to develop and implement large scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
• Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push). Audience segmentation & execution.
• QA of touchpoints, personalization elements, any dynamic content, etc.
• Campaign build and deployment.
• Design and implement A/B and multivariate tests that yield continuous improvements to our fan strategies and lift conversion rates.
• Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights and analytics along with automation tools to increase fan LTV.
• Extracting key insights and learnings for future optimization and template efficiency.
• Collaborate with internal stakeholders, partners, and vendors to build the most effective campaign strategies to meet performance targets.

Skills

CRM Marketing

Marketing Automation

A/B testing

HTML editing

Photoshop

Analytics

Education

Bachelor’s degree

Tools

Epsilon PCM

Movable Ink

Attentive

AEP/AJO/CJA

Job description

EXL is seeking a passionate CRM Marketing leader to drive the full lifecycle from strategy to campaign execution, measurement, and optimization. You will collaborate with Data & Analytics, MarTech, Product Marketing, Digital Media, and external agencies to build effective, scalable campaigns across channels.

The role requires 4+ years in CRM Marketing or Marketing Automation, strong HTML editing skills, proficiency with Photoshop, and a deep understanding of KPIs and A/B testing.