CRM Lifecycle Lead: Personalize Emails & Journeys

Brigit; New York (NY); Hybrid; USD 110,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

Flexible PTO Policy

401k plan

Paid Parental Leave

Wellhub/Headspace Care for wellbeing

Job summary

Brigit is seeking a CRM Lifecycle Manager to orchestrate communications across email, push, SMS, and in-app channels. You will own the campaign calendar, design omnichannel journeys, and drive engagement through thoughtful, data-driven messaging.

Collaborate with Product, Design, Data, and business teams to test ideas and optimize retention. You will manage end-to-end campaigns in our ESP, write briefs, coordinate creative, and report results to stakeholders.

Qualifications

• 4-6+ years in email marketing, CRM, or lifecycle marketing, ideally at a DTC or consumer app company.
• Hands-on experience with a marketing automation platform like Iterable.
• A track record of running a full CRM calendar across multiple user segments without dropping the ball.
• A sharp eye for detail and strong follow-through. Campaigns go out right and on time.
• A love of testing. You always have an experiment running, and you know how to read the results.
• Strong analytical skills. You set your own roadmap and KPIs and turn results into action.

Responsibilities

• Own the CRM calendar from end to end, shaping the strategy and cadence across email, push, SMS, and in-app journeys.
• Build automated lifecycle flows and manage briefs, creative coordination, approvals, and deployments.
• Monitor performance daily and use insights to decide what to test next.
• Present campaign results and learnings to stakeholders to guide future work.
• Collaborate with Product, Design, Engineering, Data, and Brand to deliver a cohesive experience.
• Ensure campaigns (including tests, segmentation, and personalization) are set up and QA’d accurately.

Skills

Email marketing

CRM

Lifecycle marketing

Iterable

A/B testing

Data-driven

Project management

Communication

Tools

Iterable

Job description

Brigit is seeking a CRM Lifecycle Manager to orchestrate communications across email, push, SMS, and in-app channels. You will own the campaign calendar, design omnichannel journeys, and drive engagement through thoughtful, data-driven messaging.

Collaborate with Product, Design, Data, and business teams to test ideas and optimize retention. You will manage end-to-end campaigns in our ESP, write briefs, coordinate creative, and report results to stakeholders.