CRM Campaign Lead: Fan Engagement & Personalization

ExlService Holdings, Inc.; Northern (KY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

ExlService Holdings, Inc. seeks a CRM Marketing Generalist to lead the CRM lifecycle from strategy through execution and optimization. You will drive outbound campaigns across email, SMS, and push, using machine learning and personalization to maximize engagement.

Collaborate with Data & Analytics, MarTech, Product Marketing, Digital Media, and external partners to ensure campaigns meet performance targets and deliver measurable business results.

Qualifications

• Bachelor’s degree with at least 4 years in CRM marketing or marketing automation.
• Experience with Adobe Marketing Platform (AEP/AJO/CJA) and Email Service Providers.
• HTML editing and template edits proficiency.
• Deep understanding of channel KPIs, A/B tests, metrics and reporting.
• Photoshop proficiency.

Responsibilities

• Drive CRM campaigns with product, contact and creative strategies using ML/predictive models.
• Manage outbound campaigns (email, SMS, push) from request to deployment; include audience segmentation, QA, and deployment.
• Design and run A/B and multivariate tests to improve fan engagement and conversion.
• Optimize lifecycle campaigns (onboarding, reactivation) with analytics and automation to lift LTV.
• Extract insights for future optimization and template efficiency.
• Collaborate with stakeholders and vendors to meet performance targets.

Skills

CRM marketing

Marketing automation

Communication

Project management

Team collaboration

Education

Bachelor's degree in marketing/CRM or related field

Tools

Adobe Experience Platform (AEP)

Adobe Journey Optimizer (AJO)

Customer Journey Analytics (CJA)

Epsilon PCM

Movable Ink

Attentive

HTML editing

Photoshop

Job description

ExlService Holdings, Inc. seeks a CRM Marketing Generalist to lead the CRM lifecycle from strategy through execution and optimization. You will drive outbound campaigns across email, SMS, and push, using machine learning and personalization to maximize engagement.

Collaborate with Data & Analytics, MarTech, Product Marketing, Digital Media, and external partners to ensure campaigns meet performance targets and deliver measurable business results.