CRM Campaign Lead: Lifecycle & Personalization

CKE Restaurants Holdings, Inc; Franklin (TN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

CKE Restaurants Holdings, Inc. is seeking a CRM and Lifecycle Marketing Manager to lead end-to-end customer communications across email, push, in-app, and content cards.

You will own segmentation, journeys, testing, and performance analytics in a fast-paced restaurant support environment with a hybrid work model. The role requires 5+ years in marketing/CRM, experience with marketing automation and Braze or similar platforms, and strong analytical skills.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field preferred.
• 5+ years of experience in marketing, CRM, lifecycle marketing, campaign management, or marketing operations.
• Experience with marketing automation, CRM, customer engagement, or campaign management platforms.
• Strong understanding of segmentation, personalization, testing methodologies, and campaign optimization.
• Working knowledge of email development and HTML preferred.
• Strong reporting, campaign analytics, and dashboarding experience.

Responsibilities

• Serve as the subject matter expert for the CRM platform, including staying current on platform enhancements, troubleshooting issues, and partnering with vendor support teams.
• Own CRM performance reporting, dashboarding, audience growth tracking, and campaign health monitoring to ensure programs are operating effectively and delivering business impact.
• Explicitly call out ownership of email, push notification, in-app messaging, and content card execution across digital channels.
• Manage customer lifecycle journeys and automated programs, including welcome, birthday, reactivation, and other triggered communications, while continuously optimizing performance.
• Build and manage customer segments and audiences to support targeted marketing initiatives and personalized communications.
• Lead testing strategies including A/B testing, holdout/control groups, and ongoing optimization efforts designed to improve campaign performance.
• Expand QA responsibilities to include validation of CRM functionality, customer journeys, mobile app experiences, and digital platform enhancements.

Skills

Analytical skills

Campaign optimization

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Braze

Job description

CKE Restaurants Holdings, Inc. is seeking a CRM and Lifecycle Marketing Manager to lead end-to-end customer communications across email, push, in-app, and content cards.

You will own segmentation, journeys, testing, and performance analytics in a fast-paced restaurant support environment with a hybrid work model. The role requires 5+ years in marketing/CRM, experience with marketing automation and Braze or similar platforms, and strong analytical skills.