Lifecycle Marketing Lead - CRM & Omnichannel Strategy

Dentsu Aegis Network Ltd.; Northern (KY); Hybrid; USD 94,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Short-term and long-term disability

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Merkle is seeking a Senior Manager, Customer Lifecycle Marketing to lead strategic omni-channel plans and translate CRM technology into actionable client ideas. You will build trusted relationships with executives, collaborate across teams, and drive measurable outcomes for Fortune 1000 and nonprofit clients.

You’ll engage in data-driven decision making, present marketing recommendations, and travel up to ~40% as needed. A Bachelor’s degree and 7+ years in data-driven marketing are required.

Qualifications

• Bachelor's Degree required.
• 7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media.
• 3+ years working in an agency or consulting firm.
• Experience with Braze (advantageous if you have this!)
• Experience developing solutions to support the sale of new services to clients.
• Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
• Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
• Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
• Average 20-40% travel (contingent on comfort level of client)

Responsibilities

• Lead the development of strategic omni-channel marketing plans.
• Be a subject matter expert and translate new technology – particularly in CRM – into new marketing ideas for the client.
• Monitor current marketing trends, new technology solutions, and competitive strategies – and then translate them into new marketing ideas for clients.
• Develop trusted, long-term relationships with important client contacts and executives.
• Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
• Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
• Identify data points and measurements to show the impact of our approach and strategy on our client's business.

Skills

CRM

Email marketing

Data-driven marketing

Strategic thinking

Education

Bachelor's Degree

Tools

Braze

Excel

PowerPoint

Job description

Merkle is seeking a Senior Manager, Customer Lifecycle Marketing to lead strategic omni-channel plans and translate CRM technology into actionable client ideas. You will build trusted relationships with executives, collaborate across teams, and drive measurable outcomes for Fortune 1000 and nonprofit clients.

You’ll engage in data-driven decision making, present marketing recommendations, and travel up to ~40% as needed. A Bachelor’s degree and 7+ years in data-driven marketing are required.