Lifecycle Marketing Lead: CRM & Personalization (Remote EU)

10ML; United States; Remote; USD 79,000 - 112,000; Full time

Benefits offered by this job

Remote work EU-wide

30 days holiday

€2,000 learning budget

Perfume allowance

Top-spec laptop

Pension contribution

Deutschlandticket

Job summary

10ML is seeking a CRM/Lifecycle Marketing Lead to own the end-to-end customer journey across multiple EU markets. You will craft welcome journeys, cart recovery, post-purchase flows, and loyalty programs while optimizing segmentation and personalization based on history and preferences.

You will run rigorous A/B testing on subject lines and offers, localising content for several EU languages while ensuring deliverability and data quality.

Qualifications

• 5+ years in CRM or lifecycle marketing for a D2C e-commerce brand with a multi-country customer base.
• Hands-on with a modern ESP or CDP and HTML email development.
• Strong analytical habits: cohorts, holdout tests, attribution.
• Excellent written English; another EU language is a plus.

Responsibilities

• Own the lifecycle strategy: welcome journeys, browse and cart recovery, post-purchase, replenishment, loyalty and win-back.
• Build segmentation and personalisation on purchase history, scent preferences and behaviour.
• Run A/B tests on subject lines, offers, timing and content; grow revenue per recipient.
• Localise campaigns for German, French, Italian, Spanish, Polish and other EU audiences.
• Own deliverability, list health and CRM data quality with engineering and data.
• Report on retention, repeat purchase rate and CRM-attributed revenue.

Skills

CRM lifecycle marketing

ESP/CDP experience

HTML email

Analytics

English proficiency

EU language skills

Beauty/fragrance familiarity

Tools

Klaviyo

Braze

Customer.io

Resend

Job description

10ML is seeking a CRM/Lifecycle Marketing Lead to own the end-to-end customer journey across multiple EU markets. You will craft welcome journeys, cart recovery, post-purchase flows, and loyalty programs while optimizing segmentation and personalization based on history and preferences.

You will run rigorous A/B testing on subject lines and offers, localising content for several EU languages while ensuring deliverability and data quality.