Lifecycle Marketing Lead — CRM & Data-Driven Growth

Merkle Italia; Chicago (IL); Hybrid; USD 94,000 - 125,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays

Job summary

Merkle is seeking a Senior Manager, Customer Lifecycle Marketing to lead strategic omni-channel campaigns for clients in the continental United States. You will translate data-driven insights into actionable marketing ideas for major brands, guiding teams across CRM, email, and media to deliver measurable results.

You will build trusted relationships with senior client contacts, collaborate with cross-functional teams, and strategically deploy new technologies to drive growth while traveling

Qualifications

• Bachelor's degree required with 7+ years in data‑driven marketing (CRM, email, online/offline media).
• 3+ years in an agency/consulting setting.
• Braze experience advantageous; experience selling services to clients.
• Hands-on data usage to guide decisions; proficient in Excel and research tools.
• Ability to translate data into marketing recommendations and presentations (PowerPoint).
• Comfort working in a matrixed organization and travel 20–40%.

Responsibilities

• Lead development of strategic omni-channel marketing plans.
• Translate new technology (CRM, 1st‑party data) into client marketing ideas.
• Monitor trends and solutions, translating into client ideas.
• Build trusted relationships with client contacts and executives.
• Ensure client value via best practices and original thinking.
• Collaborate with account leadership, operations, creative, analytics to execute plans.
• Identify data points and measurements to show impact on client business.

Skills

CRM marketing

Data analysis

Client relationships

Marketing strategy

Education

Bachelor's Degree

Tools

Braze

Excel

PowerPoint

Job description

Merkle is seeking a Senior Manager, Customer Lifecycle Marketing to lead strategic omni-channel campaigns for clients in the continental United States. You will translate data-driven insights into actionable marketing ideas for major brands, guiding teams across CRM, email, and media to deliver measurable results.

You will build trusted relationships with senior client contacts, collaborate with cross-functional teams, and strategically deploy new technologies to drive growth while traveling