CRM Marketing Lead: Lifecycle & Personalization

EXL Talent Acquisition Team; New York (NY); On-site; USD 90,000 - 120,000; Full time

Job summary

EXL Talent Acquisition Team is seeking a CRM Marketing Leader to shape fan engagement across lifecycle campaigns. You will drive strategy, plan journeys, and execute campaigns using ML-based personalization and analytics.

The role collaborates with Data & Analytics, MarTech, Product Marketing, and agencies to optimize media mixes and channels. A Bachelor’s degree and 4+ years in CRM marketing are required, with strong Adobe platform experience and HTML editing skills.

Qualifications

• Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation experience.
• Experience with Adobe platform tools (AEP, AJO, CJA) and ESPs; HTML editing required.
• Strong knowledge of channel KPIs, A/B testing and reporting; Photoshop skills are a plus.

Responsibilities

• Drive CRM campaigns for large scale programs using ML and personalization.
• Oversee campaign process from request to deployment focusing on email, SMS, and push.
• Perform audience segmentation, QA, and deployment of touchpoints.
• Design and run A/B/multivariate tests to improve fan engagement and conversions.
• Analyze lifecycle emails and automation to lift fan LTV and optimize templates.
• Collaborate with stakeholders and external partners to meet targets.

Skills

CRM Marketing

Machine learning

Predictive modeling

Campaign management

A/B testing

Content personalization

HTML editing

Photoshop

Segmentation

Analytics

Education

Bachelor’s degree

Tools

Adobe AEP

Adobe AJO

Adobe CJA

Epsilon PCM

Movable Ink

Attentive

Job description

EXL Talent Acquisition Team is seeking a CRM Marketing Leader to shape fan engagement across lifecycle campaigns. You will drive strategy, plan journeys, and execute campaigns using ML-based personalization and analytics.

The role collaborates with Data & Analytics, MarTech, Product Marketing, and agencies to optimize media mixes and channels. A Bachelor’s degree and 4+ years in CRM marketing are required, with strong Adobe platform experience and HTML editing skills.