CRM Campaigns Specialist — Remote Email/SMS

Custom Ink; Oregon; Remote; USD 50,000 - 63,000; Full time

Benefits offered by this job

Paid time off

Health coverage

Wellness resources

Parental leave

401(k) with match

Tuition assistance

Job summary

Custom Ink is seeking a CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns from a home-based role. You will manage CRM segments, analyze performance, and generate insights to improve the customer journey.

The position emphasizes hands-on campaign work, data-driven decisions, and collaboration with Site and Sales teams. The role requires 1–3 years in CRM/digital marketing, familiarity with Klaviyo, HubSpot, and Salesforce, and a foundation in design via Canva.

Qualifications

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail.
• Familiarity with CRM platforms: ESPs and CDPs: Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis.
• A basic understanding of customer segmentation, personalization, and testing methodologies.

Responsibilities

• Campaign Execution: Create and deploy email, SMS, and Direct Mail campaigns, ensuring accuracy and alignment with the Custom Ink brand.
• Customer Data Management: Maintain CRM segments and customer profile data for precise audience targeting.
• Reporting and Analysis: Pull reports, analyze performance data, surface key insights for the customer journey.
• Cross-Functional Collaboration: Partner with Site and Sales to draft creative briefs and provide customer insights.
• Testing Agenda: Set up and report A/B and multivariate tests to inform strategy.

Skills

CRM marketing

Data analysis

Email campaigns

SMS marketing

Direct Mail

Education

Bachelor's degree in Marketing

Tools

Klaviyo

HubSpot

Salesforce

Canva

Job description

Custom Ink is seeking a CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns from a home-based role. You will manage CRM segments, analyze performance, and generate insights to improve the customer journey.

The position emphasizes hands-on campaign work, data-driven decisions, and collaboration with Site and Sales teams. The role requires 1–3 years in CRM/digital marketing, familiarity with Klaviyo, HubSpot, and Salesforce, and a foundation in design via Canva.