CRM Marketing Specialist - Remote & Data-Driven Campaigns

Custom Ink; Maine; A distancia; USD 50.000 - 63.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Generous Paid Time Off

Comprehensive Health Coverage

Employee Wellness

Family-Friendly Benefits

Financial Wellness

Professional Development

Descripción de la vacante

Custom Ink is seeking a CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns from a home-based, remote setting within states where we are registered. The role emphasizes data-driven targeting, analytics, and collaboration with Site and Sales teams to create customer-centric campaigns.

The position requires 1–3 years in CRM or data-driven marketing, familiarity with Klaviyo, Hubspot, and Salesforce, and a bachelor’s degree preferred.

Formación

• 1–3 years of hands-on experience in CRM or data-driven marketing.
• Familiarity with ESPs and CDPs (Klaviyo, Hubspot, Salesforce).
• Understanding of AI for content generation, audience segmentation, and analytics.
• Basic knowledge of customer segmentation, personalization, and testing.
• Ability to pull reports and surface insights from data.
• Excellent communication and organizational skills; proactive and detail‑oriented.
• Canva experience is a strong plus; bachelor’s degree preferred.

Responsabilidades

• Campaign Execution: create and deploy email, SMS, and Direct Mail campaigns.
• Customer Data Management: maintain CRM segments and profiles for targeting.
• Reporting and Analysis: pull and analyze performance data to surface trends.
• Cross-Functional Collaboration: partner with Site and Sales to draft briefs and insights.
• Testing Agenda: design and report A/B and multivariate tests to drive strategy.

Conocimientos

CRM experience

Data-driven marketing

Email marketing

SMS marketing

Direct Mail

Cross-functional collaboration

A/B testing

Educación

Bachelor's degree in Marketing or related field

Herramientas

Klaviyo

Hubspot

Salesforce

Descripción del empleo

Custom Ink is seeking a CRM Marketing Coordinator to execute email, SMS, and Direct Mail campaigns from a home-based, remote setting within states where we are registered. The role emphasizes data-driven targeting, analytics, and collaboration with Site and Sales teams to create customer-centric campaigns.

The position requires 1–3 years in CRM or data-driven marketing, familiarity with Klaviyo, Hubspot, and Salesforce, and a bachelor’s degree preferred.