CPG Key Account Growth Lead

SIGMA; Milpitas (CA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

And more

Job summary

Sigma Foods in Milpitas, CA is seeking a seasoned sales professional to drive new business with regional mainstream grocery and specialty chains. You will define strategies, manage a robust pipeline, and negotiate terms to win shelf space and drive distributed product velocity.

The role emphasizes store-level execution, data-driven planning, and leadership of field teams for merchandising and in-store sales. Bachelor’s degree and strong relationships with buyers are preferred.

Qualifications

• Four years of CPG food sales experience with new business development focus.
• Established relationships with regional grocery buyers and category managers.
• Experience meeting or exceeding sales targets in a competitive environment.
• Knowledge of contract terms, pricing strategies, and procurement processes.

Responsibilities

• Execute against a whitespace map, prioritizing underrepresented accounts within regional grocery and specialty retail.
• Identify new business opportunities and assess product-market fit for target accounts.
• Negotiate trading terms, promotions, and distribution with new retail partners.
• Build and manage a structured pipeline from outreach through sell-in, contract, and first shipment.
• Drive velocity post-launch, expand assortment and distribution, and establish promotional cadence.
• Refine go-to-market strategies using sales data and market feedback.
• Develop store-level execution playbooks for shelf standards and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build and train store-level field teams for merchandising and in-store sales.
• Maintain relationships with regional buying teams, category managers, and store decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance via store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, and revenue projections.

Skills

CPG sales

new business development

negotiation

pipeline management

CRM systems

sales reporting

communication

relationship building

Education

Bachelor’s degree in Business/Marketing/Sales

Tools

IRI/Circana

Nielsen

Job description

Sigma Foods in Milpitas, CA is seeking a seasoned sales professional to drive new business with regional mainstream grocery and specialty chains. You will define strategies, manage a robust pipeline, and negotiate terms to win shelf space and drive distributed product velocity.

The role emphasizes store-level execution, data-driven planning, and leadership of field teams for merchandising and in-store sales. Bachelor’s degree and strong relationships with buyers are preferred.