Strategic Key Account Manager Regional Grocery Growth

SIGMA; Modesto (CA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is seeking a seasoned sales professional to drive new accounts in the California grocery and specialty channels. You will identify opportunities, tailor market strategies, negotiate terms, and manage a full sales pipeline from outreach to first shipment and scale-up.

Ideal candidates have a background in CPG food sales, strong relationship networks with regional buyers, and proven ability to meet or exceed targets in a competitive market.

Qualifications

• Four years of CPG food sales experience with a focus on new business development within regional mainstream grocery and specialty retail.
• Bachelor’s degree in Business, Marketing, Sales, or a related field.
• Established relationships with regional grocery and specialty chain buyers and category managers.
• Knowledge of contract terms, pricing strategies, and procurement processes.
• Experience meeting or exceeding sales targets in a competitive environment.
• Experience building or managing field teams, demo programs, or outsourced merchandising agencies.

Responsibilities

• Execute against a defined whitespace map prioritizing underrepresented accounts within the regional mainstream grocery and specialty chain landscape.
• Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
• Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build, train, and manage store-level field teams responsible for merchandising, sampling, and in-store sales activity.
• Build and maintain relationships with regional buying teams, category managers, and store-level decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance using store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, trade investment alignment, and new account revenue projections.

Skills

CPG sales

new business development

relationship building

negotiation

pipeline management

communication

presentation skills

team leadership

territory management

sales forecasting

Education

Bachelor’s degree in Business/Marketing/Sales

Tools

CRM systems

IRI/Circana

Nielsen

Job description

Sigma Foods is seeking a seasoned sales professional to drive new accounts in the California grocery and specialty channels. You will identify opportunities, tailor market strategies, negotiate terms, and manage a full sales pipeline from outreach to first shipment and scale-up.

Ideal candidates have a background in CPG food sales, strong relationship networks with regional buyers, and proven ability to meet or exceed targets in a competitive market.