Manager Key Account Development - South East

Sigma; Atlanta (GA); On-site; USD 78,000 - 120,000; Full time

Benefits offered by this job

401(k)

Health insurance

Paid time off

Dental insurance

Vision insurance

Job summary

Sigma is seeking a high-energy sales leader to identify and win new business with regional grocery and specialty chains across key geographies. You will own the full new account lifecycle from outreach and sell-in to first shipment and scale-up, adapting strategies to local demographics and store formats.

You will negotiate terms, manage a robust pipeline, and partner with brokers to accelerate activation, while guiding go-to-market plans and retailer execution.

Qualifications

• 4+ years of experience in CPG food sales focusing on new business development.
• Experience negotiating terms, promotions, and distribution with new retail partners.
• Established relationships with regional grocery and specialty chain buyers preferred.

Responsibilities

• Execute whitespace-based prospecting to open new regional accounts.
• Lead from outreach through sell-in, contract, first shipment, and scale-up.
• Drive velocity, expand assortment, and set promotional cadence post-launch.
• Develop store-level playbooks for shelf standards, displays, and sampling.
• Build and train store-level field teams for merchandising and in-store sales.
• Maintain relationships with regional buyers and broker networks to expand coverage.
• Track pipeline, territory performance, and contribute to quarterly business planning.
• Perform additional duties as assigned.

Skills

CPG sales

New business development

Negotiation

Account management

Education

Bachelor's degree in business/marketing/sales or related field

Job description

Position Summary

This role is responsible for identifying, prospecting, and winning new business with regional mainstream grocers and specialty chains across key geographies. This position will own the full new account lifecycle including initial outreach and sell-in through first shipment, scale-up, and ultimate transition to the company's existing account management infrastructure. This position will focus on opening new doors within the regional mainstream grocery and specialty retail landscape, operating in under-represented territories, and assess product-market fit and tailoring commercial strategies to the demographic and shopper profile of each market.

This role is responsible for identifying, prospecting, and winning new business with regional mainstream grocers and specialty chains across key geographies. This position will own the full new account lifecycle including initial outreach and sell-in through first shipment, scale-up, and ultimate transition to the company's existing account management infrastructure. This position will focus on opening new doors within the regional mainstream grocery and specialty retail landscape, operating in under-represented territories, and assess product-market fit and tailoring commercial strategies to the demographic and shopper profile of each market.

Essential Job Functions

• Execute against a defined whitespace map prioritizing under-represented accounts within the regional mainstream grocery and specialty chain landscape; Identify new business opportunities; assess product-market fit for each target account, evaluating shopper demographics, store format, category dynamics, and competitive set to determine the right assortment and entry strategy
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners; build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up
• Own through the post-launch incubation period including but not limited to driving velocity, expanding assortment and distribution, and building the promotional cadence needed to establish the brand within the retailer; Refine go-to-market strategies during scale-up based on early sales data, shopper feedback, and market-level performance, adjusting assortment, placement, and promotional tactics to better match local demographics
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols; Monitor competitive activity and shelf conditions to identify threats and opportunities
• Build, train, and manage store-level field teams - in-house, outsourced, or hybrid - responsible for merchandising, sampling, and in-store sales impulse activity, ensuring alignment to brand standards, execution quality, and budget
• Build and maintain strong relationships with regional buying teams, category managers, and store-level decision-makers; Partner with broker and distributor networks to extend coverage and accelerate new account activation
• Maintain pipeline, account tracking, and territory performance reporting; Track field team performance using store-level data and retail audits to identify gaps and optimize coverage; Contribute to quarterly business planning including territory forecasting, trade investment alignment, and new account revenue projections
• Other duties as assigned

Requirements

Minimum Qualifications

• Four (4) years experience of CPG food sales with a focus on new business development within regional mainstream grocery and specialty retail
• License/Certifications
• N/A

Preferred Qualifications

• Bachelor's degree in business, Marketing, Sales, or a related field
• Established relationships with regional grocery and specialty chain buyers and category managers across one or more geographies
• Knowledge of contract terms, pricing strategies, or procurement processes
• Prior experience meeting or exceeding sales targets in a competitive environment
• Experience building or managing field teams, demo programs, or outsourced merchandising agencies
• Familiarity with broker and distributor management in regional markets
• Experience with regional mainstream grocery banners and specialty chains

Benefits

• 401(k)
• Dental insurance
• Employee assistance program
• Health insurance
• Paid time off
• Vision insurance
• And more......
• Equal Employment Opportunity Statement

Sigma Foods and the Bar-S brand areEqual Opportunity Employers. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other status protected by federal, state, or local law.

Pay Base Salary Range: $78,416 - $119,802 + Sales Bonus

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