Strategic Key Accounts Manager - CPG Grocery Growth

SIGMA; Sacramento (CA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods, parent of the Bar-S brand, is seeking a results-driven sales professional to accelerate new account activation in the Sacramento region. You will identify opportunities, negotiate terms, and build a scalable field program with brokers and distributors.

Minimum qualifications include four years of CPG food sales experience and a bachelor’s degree. This full-time role requires strong negotiation, pipeline management, and customer-facing skills in a fast-paced environment.

Qualifications

• Four years of CPG food sales experience with a focus on new business development within regional mainstream grocery and specialty retail.
• Bachelor’s degree in Business, Marketing, Sales, or a related field.
• Established relationships with regional grocery and specialty chain buyers and category managers.
• Knowledge of contract terms, pricing strategies, and procurement processes.
• Experience meeting or exceeding sales targets in a competitive environment.
• Experience building or managing field teams, demo programs, or outsourced merchandising agencies.
• Familiarity with broker and distributor management in regional markets.
• Experience with regional mainstream grocery banners and specialty chains.
• Ability to assess product-market fit and tailor commercial strategies to market demographics and shopper profiles.

Responsibilities

• Execute against a defined whitespace map prioritizing underrepresented accounts within the regional mainstream grocery and specialty chain landscape.
• Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
• Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build, train, and manage store-level field teams responsible for merchandising, sampling, and in-store sales activity.
• Build and maintain relationships with regional buying teams, category managers, and store-level decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance using store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, trade investment alignment, and new account revenue projections.

Job description

Sigma Foods, parent of the Bar-S brand, is seeking a results-driven sales professional to accelerate new account activation in the Sacramento region. You will identify opportunities, negotiate terms, and build a scalable field program with brokers and distributors.

Minimum qualifications include four years of CPG food sales experience and a bachelor’s degree. This full-time role requires strong negotiation, pipeline management, and customer-facing skills in a fast-paced environment.