Southeast Regional Key Accounts Growth Lead

Sigma; Atlanta (GA); On-site; USD 78,000 - 120,000; Full time

Benefits offered by this job

401(k)

Health insurance

Paid time off

Dental insurance

Vision insurance

Job summary

Sigma is seeking a high-energy sales leader to identify and win new business with regional grocery and specialty chains across key geographies. You will own the full new account lifecycle from outreach and sell-in to first shipment and scale-up, adapting strategies to local demographics and store formats.

You will negotiate terms, manage a robust pipeline, and partner with brokers to accelerate activation, while guiding go-to-market plans and retailer execution.

Qualifications

• 4+ years of experience in CPG food sales focusing on new business development.
• Experience negotiating terms, promotions, and distribution with new retail partners.
• Established relationships with regional grocery and specialty chain buyers preferred.

Responsibilities

• Execute whitespace-based prospecting to open new regional accounts.
• Lead from outreach through sell-in, contract, first shipment, and scale-up.
• Drive velocity, expand assortment, and set promotional cadence post-launch.
• Develop store-level playbooks for shelf standards, displays, and sampling.
• Build and train store-level field teams for merchandising and in-store sales.
• Maintain relationships with regional buyers and broker networks to expand coverage.
• Track pipeline, territory performance, and contribute to quarterly business planning.
• Perform additional duties as assigned.

Skills

CPG sales

New business development

Negotiation

Account management

Education

Bachelor's degree in business/marketing/sales or related field

Job description

Sigma is seeking a high-energy sales leader to identify and win new business with regional grocery and specialty chains across key geographies. You will own the full new account lifecycle from outreach and sell-in to first shipment and scale-up, adapting strategies to local demographics and store formats.

You will negotiate terms, manage a robust pipeline, and partner with brokers to accelerate activation, while guiding go-to-market plans and retailer execution.