Regional Grocery New Accounts Growth Lead

Sigma; Dallas (TX); On-site; USD 78,000 - 120,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is seeking a regional sales lead to prospect and win new business with regional mainstream grocers and specialty chains. You will own the full lifecycle from initial outreach to first shipment, scaling up, and transitioning to existing account management.

The role targets under-represented territories and tailoring strategies to local shopper profiles. You will build pipelines, negotiate terms, and drive velocity post-launch while refining go-to-market tactics based on sales data and

Qualifications

• CPG food sales experience with a focus on new business development in regional mainstream grocery and specialty retail
• License/Certifications
• N/A

Responsibilities

• Execute against a whitespace map prioritizing under-represented accounts within regional grocery and specialty chain landscape.
• Negotiate trading terms, promotions, and distribution agreements with new retail partners.
• Own post-launch incubation: drive velocity, expand assortment, and build promotional cadence.
• Develop store-level execution playbooks covering shelf standards and display priorities.
• Build, train, and manage store-level field teams for merchandising and in-store sales.
• Maintain relationships with regional buyers and broker networks; extend coverage.

Job description

Sigma Foods is seeking a regional sales lead to prospect and win new business with regional mainstream grocers and specialty chains. You will own the full lifecycle from initial outreach to first shipment, scaling up, and transitioning to existing account management.

The role targets under-represented territories and tailoring strategies to local shopper profiles. You will build pipelines, negotiate terms, and drive velocity post-launch while refining go-to-market tactics based on sales data and