Strategic Key Account Manager – CPG Grocery Growth

SIGMA-US; Sacramento (CA); On-site; USD 110,000 - 180,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is seeking a field-based sales leader to drive new account activation across regional mainstream grocery and specialty retailers in California. You will build a structured pipeline from outreach through sell-in, contract execution, and scale-up.

The role requires negotiation, data-driven GTM execution, leadership of field teams, and effective in-store programs. Four years of CPG food sales with a focus on new business development is required; a Bachelor's degree is preferred, and

Qualifications

• Four years of CPG food sales experience with a focus on new business development within regional mainstream grocery and specialty retail.
• Bachelor's degree in Business, Marketing, Sales, or a related field.
• Bilingual a plus.
• Established relationships with regional grocery and specialty chain buyers and category managers.

Responsibilities

• Execute against a defined whitespace map prioritizing underrepresented accounts within the regional mainstream grocery and specialty chain landscape.
• Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
• Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build, train, and manage store-level field teams responsible for merchandising, sampling, and in-store sales activity.
• Build and maintain relationships with regional buying teams, category managers, and store-level decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance using store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, trade investment alignment, and new account revenue projections.

Skills

CPG sales

New business development

Negotiation

Sales pipeline management

Education

Bachelor's degree in Business/Marketing/Sales

Tools

CRM systems

Job description

Sigma Foods is seeking a field-based sales leader to drive new account activation across regional mainstream grocery and specialty retailers in California. You will build a structured pipeline from outreach through sell-in, contract execution, and scale-up.

The role requires negotiation, data-driven GTM execution, leadership of field teams, and effective in-store programs. Four years of CPG food sales with a focus on new business development is required; a Bachelor's degree is preferred, and