Senior Key Account Growth Manager – Regional CPG

Sigma; Ukiah (CA); On-site; USD 85,000 - 125,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Paid time off

Vision insurance

Job summary

Sigma Foods is seeking an experienced sales professional in California to drive new business development with regional grocery and specialty retailers. The role focuses on expanding distribution, negotiating terms, and building robust account pipelines.

You will use syndicated data and field insights to tailor market strategies, manage cross-functional teams, and accelerate velocity post-launch across assigned territories.

Qualifications

• Four years of CPG food sales experience focused on new business development.
• Experience meeting or exceeding sales targets in a competitive environment.
• Knowledge of contract terms, pricing strategies, and procurement processes.

Responsibilities

• Execute against a defined whitespace map prioritizing underrepresented accounts within the regional mainstream grocery and specialty chain landscape.
• Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
• Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build, train, and manage store-level field teams responsible for merchandising, sampling, and in-store sales activity.
• Build and maintain relationships with regional buying teams, category managers, and store-level decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance using store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, trade investment alignment, and new account revenue projections.

Skills

CPG sales

New business development

Relationship management

Negotiation

CRM systems

Sales reporting

Education

Bachelor's degree (Business/Marketing/Sales)

Tools

CRM software

Data analysis tools

Job description

Sigma Foods is seeking an experienced sales professional in California to drive new business development with regional grocery and specialty retailers. The role focuses on expanding distribution, negotiating terms, and building robust account pipelines.

You will use syndicated data and field insights to tailor market strategies, manage cross-functional teams, and accelerate velocity post-launch across assigned territories.