Conversion & Personalization Optimization Lead

Belk Ecommerce LLC; Charlotte (NC); Hybrid; USD 75,000 - 110,000; Full time

Job summary

Belk Ecommerce LLC is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences. You will manage the day-to-day operation of the personalization and testing platform and partner with Marketing and Ecommerce teams to improve conversion, engagement, and revenue.

You will build audience segments, run A/B tests, analyze results with tools like Adobe Analytics and Quantum Metric, and coordinate across

Qualifications

• Experience leading personalization and experimentation initiatives.
• Strong analytics discipline with data-driven decision making.
• Proven ability to collaborate across product, marketing, UX and tech teams.

Responsibilities

• Lead personalization and experimentation efforts across web and app.
• Develop and execute personalization roadmap with cross-functional teams.
• Manage A/B tests from hypothesis through analysis and recommendations.
• Build audience segments and targeting rules for personalization.
• Identify opportunities to improve digital experiences and conversions.
• Partner with Product, UX/UI, Creative, Technology, Ecommerce and Marketing.
• Support QA/UAT and evaluate business impact post-launch.
• Analyze performance using tools like Adobe Analytics and Quantum Metric.

Skills

Personalization

Experimentation

Analytics

Program management

Cross-functional teamwork

Tools

Adobe Analytics

Quantum Metric

Job description

Belk Ecommerce LLC is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences. You will manage the day-to-day operation of the personalization and testing platform and partner with Marketing and Ecommerce teams to improve conversion, engagement, and revenue.

You will build audience segments, run A/B tests, analyze results with tools like Adobe Analytics and Quantum Metric, and coordinate across