Ecommerce Personalization Architect

Floor & Decor; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Bonus opportunities

401k match

Employee Stock Purchase Plan

Paid time off

Medical, Dental, Vision

Job summary

Floor & Decor seeks a Personalization Specialist to own and execute our website and eCommerce personalization strategy. You will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

You will collaborate with merchandising, marketing, and UX to align personalization with business goals, design A/B and multivariate tests, monitor metrics such as CTR, AOV, and revenue per visitor, and maintain a data-driven roadmap.

Qualifications

• 2–4 years in eCommerce or digital marketing with hands-on personalization or CRO.
• Familiarity with personalization/experimentation platforms (e.g., Dynamic Yield, Optimizely, Adobe Target, Monetate).
• Strong customer segmentation and behavioral targeting understanding.
• Analytical mindset with ability to translate data into actionable recommendations.
• Experience with A/B testing methodologies and statistical significance.
• Cross-functional communication and project management skills.
• Familiarity with web analytics tools like Google Analytics or Adobe Analytics.

Responsibilities

• Build, manage, and optimize personalization campaigns across website and eCommerce platforms.
• Define audience segments based on behavioral, demographic, and transactional data.
• Collaborate with merchandising, marketing, and UX to align personalization with business goals.
• Design and execute A/B and multivariate tests to validate hypotheses.
• Monitor and report on key metrics such as CTR, conversion rate, AOV, and revenue per visitor.
• Maintain the personalization roadmap and prioritize initiatives based on data-driven impact.
• Ensure data quality and proper tagging/tracking with analytics and engineering teams.
• Stay current on personalization trends and platform capabilities.

Skills

Campaign personalization

Audience segmentation

A/B/multivariate testing

Data interpretation

Cross-functional comms

Web analytics

Platform familiarity

Tools

Dynamic Yield

Monetate

Salesforce Personalization

Optimizely/Adobe Target

Job description

Floor & Decor seeks a Personalization Specialist to own and execute our website and eCommerce personalization strategy. You will use customer data, segmentation, and testing to deliver tailored digital experiences that drive engagement, conversion, and loyalty.

You will collaborate with merchandising, marketing, and UX to align personalization with business goals, design A/B and multivariate tests, monitor metrics such as CTR, AOV, and revenue per visitor, and maintain a data-driven roadmap.