Digital Product & Personalization Specialist (Hybrid)

Belk; Charlotte (NC); On-site; USD 75,000 - 105,000; Full time

Job summary

Belk is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences. You will manage the day-to-day operation of the personalization and testing platform, build audience segments, run A/B tests from hypothesis through analysis, and collaborate with Marketing and Ecommerce teams to drive conversion and revenue.

Key partners include Product, UX/UI, Creative, Technology, and Analytics to deliver

Responsibilities

• Lead personalization across web and app experiences.
• Manage and optimize A/B testing from hypothesis through results.
• Create audience segments and targeting rules.
• Partner with Marketing, Ecommerce, Product, UX/UI, and Tech teams.
• Analyze data to drive measurable improvements in conversion and revenue.

Skills

Personalization

A/B testing

Data analysis

Cross-functional collab

Tools

Adobe Analytics

Quantum Metric

Job description

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

• Manage and optimize the personalization and experimentation platform across web and app
• Assist with developing and executing the personalization and experimentation roadmap
• Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
• Build and manage audience segments, targeting rules, and personalization strategies

Digital Product & UX Optimization

• Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
• Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
• Support QA/UAT and evaluate customer experience and business impact following launches

Analytics and Insights

• Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
• Build and maintain dashboards and reporting to measure test and personalization performance
• Communicate insights, results, and recommendations to stakeholders and leadership

Cross-Functional & Program Management

• Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
• Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
• Identify and communicate risks, blockers, and technical constraints to keep initiatives moving

Platform & Process Optimization

• Partner with Technology vendors on platform enhancements, integrations, and new capabilities
• Improve experimentation processes, workflows, and operational efficiency
• Support strategic digital optimization initiatives and special projects