Digital Personalization & Experimentation Lead

Belk; Charlotte (NC); On-site; USD 75,000 - 105,000; Full time

Job summary

Belk is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences. You will manage the day-to-day operation of the personalization and testing platform, build audience segments, run A/B tests from hypothesis through analysis, and collaborate with Marketing and Ecommerce teams to drive conversion and revenue.

Key partners include Product, UX/UI, Creative, Technology, and Analytics to deliver

Responsibilities

• Lead personalization across web and app experiences.
• Manage and optimize A/B testing from hypothesis through results.
• Create audience segments and targeting rules.
• Partner with Marketing, Ecommerce, Product, UX/UI, and Tech teams.
• Analyze data to drive measurable improvements in conversion and revenue.

Skills

Personalization

A/B testing

Data analysis

Cross-functional collab

Tools

Adobe Analytics

Quantum Metric

Job description

Belk is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences. You will manage the day-to-day operation of the personalization and testing platform, build audience segments, run A/B tests from hypothesis through analysis, and collaborate with Marketing and Ecommerce teams to drive conversion and revenue.

Key partners include Product, UX/UI, Creative, Technology, and Analytics to deliver