Digital Product & Personalization Specialist (Hybrid)

Belk Ecommerce LLC; Charlotte (NC); Híbrido; USD 75.000 - 110.000; Jornada completa

Descripción de la vacante

Belk Ecommerce LLC is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences. You will manage the day-to-day operation of the personalization and testing platform and partner with Marketing and Ecommerce teams to improve conversion, engagement, and revenue.

You will build audience segments, run A/B tests, analyze results with tools like Adobe Analytics and Quantum Metric, and coordinate across

Formación

• Experience leading personalization and experimentation initiatives.
• Strong analytics discipline with data-driven decision making.
• Proven ability to collaborate across product, marketing, UX and tech teams.

Responsabilidades

• Lead personalization and experimentation efforts across web and app.
• Develop and execute personalization roadmap with cross-functional teams.
• Manage A/B tests from hypothesis through analysis and recommendations.
• Build audience segments and targeting rules for personalization.
• Identify opportunities to improve digital experiences and conversions.
• Partner with Product, UX/UI, Creative, Technology, Ecommerce and Marketing.
• Support QA/UAT and evaluate business impact post-launch.
• Analyze performance using tools like Adobe Analytics and Quantum Metric.

Conocimientos

Personalization

Experimentation

Analytics

Program management

Cross-functional teamwork

Herramientas

Adobe Analytics

Quantum Metric

Descripción del empleo

The Digital Product & Personalization Specialist leads personalization, experimentation, and digital optimization initiatives across web and app experiences. This role manages the day-to-day operation of the personalization and testing platform and partners cross-functionally with Marketing and Ecommerce Teams to deliver customer-focused experiences that improve conversion, engagement, and revenue.

Personalization and Experimentation

• Manage and optimize the personalization and experimentation platform across web and app
• Assist with developing and executing the personalization and experimentation roadmap
• Lead A/B tests from hypothesis and audience strategy through configuration, QA, deployment, analysis and recommendations
• Build and manage audience segments, targeting rules, and personalization strategies

Digital Product & UX Optimization

• Identify opportunities to improve digital experiences, customer journeys, and conversion through testing and data-driven optimization
• Partner with Product, UX/UI, Creative, Technology, Ecommerce, and Marketing teams to define website and app enhancements
• Support QA/UAT and evaluate customer experience and business impact following launches

Analytics and Insights

• Analyze experimentation, customer behavior, and digital performance using tools such as Adobe Analytics and Quantum Metric
• Build and maintain dashboards and reporting to measure test and personalization performance
• Communicate insights, results, and recommendations to stakeholders and leadership

Cross-Functional & Program Management

• Coordinate requirements, creative, technical implementation, timelines, dependencies, approvals, and deliverables across teams
• Facilitate recurring testing and optimization planning sessions and maintain testing documentation and processes
• Identify and communicate risks, blockers, and technical constraints to keep initiatives moving

Platform & Process Optimization

• Partner with Technology vendors on platform enhancements, integrations, and new capabilities
• Improve experimentation processes, workflows, and operational efficiency
• Support strategic digital optimization initiatives and special projects

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