Ecommerce Optimization Analyst - AI, Search & Personalization

Belk, Inc. & Belk eCommerce LLC.; United States; On-site; USD 65,000 - 90,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. seeks a Digital Commerce Optimization Analyst to drive onsite search, AI shopping assistant, and personalization improvements. You’ll manage day-to-day optimization, reporting, and performance analysis across customer-facing technologies, contributing to web revenue and conversion.

The ideal candidate is analytical, detail-oriented, curious, and eager to learn, with 1–3 years in ecommerce, analytics, or site optimization, and strong Excel skills.

Qualifications

• 1–3 years of experience in ecommerce, digital merchandising, digital analytics, site optimization, search, marketing, or a related field.
• Strong analytical and problem-solving skills with the ability to identify patterns and turn data into actionable recommendations.
• Proficiency with Microsoft Excel, including the ability to work with large datasets, manipulate data, identify trends, and create meaningful analysis.
• Exceptional attention to detail and a strong sense of ownership.
• Curious mindset with a natural desire to understand why something is happening and what can be done to improve it.
• Comfortable learning new technology, platforms, and tools.
• Strong organizational skills and the ability to manage multiple priorities and detailed workstreams.
• Ability to think creatively and "outside the box" when identifying optimization opportunities.
• Strong written and verbal communication skills.
• Ability to work effectively with cross-functional partners across ecommerce, merchandising, technology, analytics, and marketing.
• Demonstrated initiative, resourcefulness, and a willingness to take ownership rather than waiting to be told what to do.
• Comfortable working in a fast-paced environment where priorities and technology continue to evolve.

Responsibilities

• Onsite Search Optimization: Own day-to-day management and optimization of onsite search, including search rules, boosting, slotting, relevancy, and merchandising strategies.
• Monitor search performance and identify opportunities to improve search results, product discovery, conversion, and revenue.
• Analyze search reporting to identify trends, anomalies, opportunities, and areas requiring optimization.
• Partner with merchandising, digital, technology, and analytics teams to ensure search results align with customer intent and business priorities.
• Develop and execute search optimization strategies based on customer behavior, product performance, seasonal trends, and business objectives.
• Continuously identify opportunities to test and improve search performance.

Skills

Analytical thinking

Excel proficiency

Attention to detail

Communication skills

Cross-functional collaboration

Curious mindset

Ownership

Job description

Belk, Inc. & Belk eCommerce LLC. seeks a Digital Commerce Optimization Analyst to drive onsite search, AI shopping assistant, and personalization improvements. You’ll manage day-to-day optimization, reporting, and performance analysis across customer-facing technologies, contributing to web revenue and conversion.

The ideal candidate is analytical, detail-oriented, curious, and eager to learn, with 1–3 years in ecommerce, analytics, or site optimization, and strong Excel skills.