Growth-Focused Digital Personalization Lead

Belk, Inc. & Belk eCommerce LLC.; United States; Hybrid; USD 85,000 - 110,000; Full time

Job summary

Belk, Inc. & Belk eCommerce LLC. is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences.

You will manage the day-to-day operation of the personalization and testing platform and partner cross-functionally with Marketing and Ecommerce teams to drive conversion and revenue. The role focuses on building audience segments, executing A/B tests, and delivering data-driven insights to leadership while

Responsibilities

• Lead personalization and experimentation initiatives across web and app experiences.
• Manage and optimize the personalization and experimentation platform.
• Build audience segments and targeting rules for personalization.
• Lead A/B tests from hypothesis through analysis and recommendations.
• Partner with Product, UX/UI, Tech, Ecommerce, and Marketing to define enhancements.
• Support QA/UAT and evaluate impact post-launch.

Job description

Belk, Inc. & Belk eCommerce LLC. is seeking a Digital Product & Personalization Specialist to lead personalization, experimentation, and digital optimization across web and app experiences.

You will manage the day-to-day operation of the personalization and testing platform and partner cross-functionally with Marketing and Ecommerce teams to drive conversion and revenue. The role focuses on building audience segments, executing A/B tests, and delivering data-driven insights to leadership while