Ecommerce Optimization Analyst: AI & Personalization

Belk; Charlotte (NC); On-site; USD 55,000 - 75,000; Full time

Job summary

Belk is seeking an Digital Commerce Optimization Analyst to optimize onsite search, AI-powered shopping, and product recommendations. You will manage day-to-day optimization, reporting, and performance analysis for key customer-facing technologies and drive improvements in search relevance, conversion, and revenue.

The role offers exposure to ecommerce KPIs, A/B testing, and cross-functional collaboration with merchandising, digital, technology, and analytics teams.

Qualifications

• 1-3 years of ecommerce, digital analytics, or related field.
• Strong analytical and problem-solving skills with data-driven decisions.
• Excellent Excel skills and ability to handle large datasets.

Responsibilities

• Own day-to-day management and optimization of onsite search.
• Manage AI-powered shopping experiences and optimize content.
• Support product recommendations and personalization efforts across the site.
• Develop recurring reporting and performance insights for search, recommendations, and AI tools.

Skills

Analytical thinking

Excel proficiency

Attention to detail

Ownership mindset

Curiosity

Cross-functional collaboration

Communication skills

Tools

Microsoft Excel

Job description

Belk is seeking an Digital Commerce Optimization Analyst to optimize onsite search, AI-powered shopping, and product recommendations. You will manage day-to-day optimization, reporting, and performance analysis for key customer-facing technologies and drive improvements in search relevance, conversion, and revenue.

The role offers exposure to ecommerce KPIs, A/B testing, and cross-functional collaboration with merchandising, digital, technology, and analytics teams.