Content Marketing & Innovation Leader

Acrisure; Philadelphia (Philadelphia County); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with match

HSA / FSA

Job summary

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience Acrisure's value in the market. As the lead content marketer for a portfolio of solutions, you will develop and execute content strategies that educate audiences, build trust, and support growth.

Leveraging AI-powered tools and video-first content, you will scale content across channels and collaborate with Product Marketing, Demand Gen, and

Qualifications

• Proven ability to develop and execute content strategies in B2B or complex environments.
• Strong storytelling and editorial judgment with content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating content across formats: written, visual, and video.
• Familiarity with AI-enabled content workflows and modern tools.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions and audiences.
• Translate GTM strategy and messaging into compelling content plans.
• Maintain editorial calendars aligned to campaigns and buyer needs.
• Identify content gaps and themes to strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness to decision.

Skills

Content strategy

Storytelling

AI in marketing

Cross-functional collaboration

Editorial judgment

Education

Bachelor's degree in Marketing, Communications, Journalism, English, Business, or related field

7+ years of content marketing experience

Tools

AI tools

Video content tooling

Job description

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience Acrisure's value in the market. As the lead content marketer for a portfolio of solutions, you will develop and execute content strategies that educate audiences, build trust, and support growth.

Leveraging AI-powered tools and video-first content, you will scale content across channels and collaborate with Product Marketing, Demand Gen, and