Content Innovation & Growth Lead

Acrisure; Boston (MA); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Job summary

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value Acrisure in the market. This role leads content strategy for a portfolio, collaborating with Product Marketing, Demand Gen, and Sales Enablement to drive engagement, pipeline, and revenue.

The role emphasizes storytelling, innovative content practices, and leveraging AI-powered tools to scale content across channels while maintaining

Qualifications

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling skills with strong editorial judgment and content development expertise.
• Deep understanding of buyer behavior, audience engagement, and content performance.
• Experience creating content across multiple formats, including written, visual, and video content.
• Strong research capabilities with the ability to identify trends and convert insights into actionable content strategies.
• Experience using AI tools and modern content technologies to improve marketing effectiveness.
• Ability to balance strategic thinking with hands-on execution.
• Strong project management and organizational skills.
• Excellent communication, collaboration, and stakeholder management skills.
• Curiosity, creativity, and a passion for continuous learning and experimentation.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions, audiences, and business priorities.
• Translate go-to-market strategy, messaging, positioning, and audience insights into content plans that support business growth.
• Build and maintain editorial calendars aligned to campaign plans, market opportunities, and buyer needs.
• Identify content gaps, audience opportunities, and emerging themes that can strengthen market engagement.
• Ensure content supports all stages of the buyer journey, from awareness through decision.

Skills

Content strategy

Storytelling

Editorial judgment

AI-enabled content

Project management

Education

Bachelor's degree in Marketing

7+ years content marketing

Content programs in B2B

Thought leadership content

Tools

AI tools usage

Job description

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand their challenges, evaluate solutions, and experience the value Acrisure in the market. This role leads content strategy for a portfolio, collaborating with Product Marketing, Demand Gen, and Sales Enablement to drive engagement, pipeline, and revenue.

The role emphasizes storytelling, innovative content practices, and leveraging AI-powered tools to scale content across channels while maintaining