Content Strategist: AI‑Driven B2B Growth & Storytelling

Royal Abstract of New York LLC; Chicago (IL); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical, Dental, Vision insurance

401(k) plan

Paid time off

Job summary

Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the buying journey for a growing portfolio. This role turns messaging and positioning into scalable, high‑performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes.

As an exceptional storyteller with strong editorial judgment and attention to detail, the Content Strategist understands human nature, buying behavior, and

Qualifications

• Proven experience developing and executing content strategies in B2B or complex marketing environments.
• Exceptional storytelling ability with a strong sense of editorial taste and content quality.
• Deep understanding of human nature, buyer behavior, and what content performs across channels.
• High attention to detail and commitment to craft, consistency, and accuracy.
• Strong collaborator with experience across Product Marketing, Demand Generation, Campaigns, SEO, and Sales Enablement.
• Interest in and experience experimenting with AI tools to improve content workflows and outcomes.

Responsibilities

• Translate go-to-market strategy, messaging, positioning, and buyer insights into scalable content frameworks and editorial plans.
• Develop and own a content strategy that supports demand generation campaigns across the buying journey.
• Build and maintain an editorial calendar aligned to business goals, go-to-market strategy, audience needs, and campaign priorities.

Skills

Content strategy

Storytelling

Buyer behavior

Attention to detail

Collaboration

AI experimentation

Education

Bachelor’s degree in Marketing/Comms/Journalism/English

Job description

Acrisure is seeking a Content Strategist to develop and execute a content strategy that supports demand generation across the buying journey for a growing portfolio. This role turns messaging and positioning into scalable, high‑performing content assets that engage buyers, influence behavior, build preference, and drive business outcomes.

As an exceptional storyteller with strong editorial judgment and attention to detail, the Content Strategist understands human nature, buying behavior, and