Content Marketing & AI Innovation Lead

Royal Abstract of New York LLC; Chicago (IL); On-site; USD 170,000 - 195,000; Full time

Benefits offered by this job

Medical/Dental/Vision

Life Insurance

401(k) with match

Paid time off

Job summary

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand challenges, evaluate solutions, and experience Acrisure’s value. You will lead content for a portfolio, blending storytelling with innovation across channels and formats, leveraging AI-powered tools to scale impact.

You will work closely with Product Marketing, Demand Gen, and Sales Enablement to deliver content that drives engagement, pipeline, and revenue while upholding brand standards.

Qualifications

• Proven experience developing and executing content strategies in B2B environments.
• Exceptional storytelling skills with strong editorial judgment.
• Experience using AI-enabled content workflows and modern content technologies.
• Experience creating content across multiple formats (written, visual, video).
• Familiarity with fintech, insurance, financial services or SaaS is a plus.

Responsibilities

• Develop and own content strategy for an assigned portfolio of solutions.
• Translate go-to-market strategy into content plans and calendars.
• Create and oversee development of high-quality content assets (articles, blogs, guides, reports, stories, videos).
• Collaborate with Product Marketing, Demand Gen, and Sales Enablement to support campaigns.
• Analyze engagement and performance to inform optimization and future investments.

Skills

Content strategy

Storytelling

AI tools

B2B marketing

Editorial judgment

Stakeholder mgmt

Education

Bachelor's degree in Marketing

Job description

Acrisure is seeking a Content Marketing Manager, Content Innovation to shape how buyers understand challenges, evaluate solutions, and experience Acrisure’s value. You will lead content for a portfolio, blending storytelling with innovation across channels and formats, leveraging AI-powered tools to scale impact.

You will work closely with Product Marketing, Demand Gen, and Sales Enablement to deliver content that drives engagement, pipeline, and revenue while upholding brand standards.