Community Marketing Director

Green Oaks of Canal Winchester; Columbus (OH); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Advancement opportunities

Medical, dental, vision

401(k) with employer match

Paid time off

Employee referral program

EAP & wellness

Job summary

Green Oaks of Canal Winchester is seeking a Marketing and Sales Director to lead our lease-up from the ground up, bringing our mission of love, compassion, and dignity to the first residents and families. This role includes commission opportunities tied to occupancy milestones and overseeing a broad range of marketing efforts.

You will manage community marketing, sales outreach, and tours while building relationships with physicians and senior services to maximize referrals and ensure an

Qualifications

• Associates Degree preferred.
• Valid Driver's License.
• 3+ years in sales, marketing, or community outreach.
• Assisted Living experience preferred.
• Exceptional communication and interpersonal skills.
• Strong closing skills.
• Ability to analyze market trends and make data-driven decisions.

Responsibilities

• Leads the Community marketing and sales program to achieve resident occupancy.
• Develops relationships with local professionals to maximize referrals.
• Promotes a positive social media presence with content that reflects our values.
• Oversees marketing channels including paid advertising, digital platforms, and traditional outreach.
• Bridges marketing and sales with lead generation, nurturing, and revenue-driving activities.
• Delivers warm, tailored tours for prospective residents and families.
• Implements follow-up strategies to address inquiries promptly.
• Manages the CRM to track leads and optimize efforts.

Skills

Sales

Marketing

CRM

Communication

Closing skills

Market analysis

Education

Associates degree

Tools

CRM

Job description

We are seeking a Marketing and Sales Director to lead our lease up from the ground up: Green Oaks of Canal WinchesterAre you energized by a fast-paced launch environment? Bring our mission of Love, Compassion, and Dignity to life for the first residents and families who walk through our doors.This lease-up role offers commission opportunities tied to occupancy milestones - a great way to be rewarded for the momentum you build.Responsibilities:Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancyForms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaborationPromotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignityOversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholdersBridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goalsDelivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality careImplements follow-up strategies to nurture relationships and promptly address any inquiries or concernsManages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing effortsRequirements:Associates Degree preferredValid Driver's License3+ years previous sales, marketing, or community outreach requiredPrior Assisted Living experience preferredExceptional communication and interpersonal skillsStrong closing skillsAbility to analyze market trends and make data-driven decisionsBenefits:Advancement and professional growth opportunitiesComprehensive medical, dental, and vision benefit packagesEAP & wellness programs401(k) with biweekly employer match*Outside-In Employee Referral ProgramIntentional work-life balance supported with competitive Paid Time Off*Self-service payroll & accuracy tools (Paycom)Benefits and eligibility may vary based on employment status (full-time/part-time)